The biggest cost to apple, is the cost of its employees, and everything their employees buy, all of their living costs have gone up, which means payroll needs to go up, then their are raises and changes to benefits. There is no way any company is going to eat all of those yearly cost increases. The last two years have had 2-3x what is a typical cost of living increase in pay to keep up. That typical 3-4% is way lower that inflation.
I'm surprised that the iphone pricing has stayed about the same over the last 4-5 years. One way they have done this, well they created a pretty huge cost increase even before we had an inflation spike, so they rode the wave. All the smart phones made that $600-700 jump to $1000 or more not all that long ago.
I'm surprised that the iphone pricing has stayed about the same over the last 4-5 years. One way they have done this, well they created a pretty huge cost increase even before we had an inflation spike, so they rode the wave. All the smart phones made that $600-700 jump to $1000 or more not all that long ago.