This. Plus, let's not forget that whatever the current performance / Watt advantages, the primary motivation for moving Macs to Apple Silicon is to lower costs / increase profits. Not just because they make the chips themselves, but because porting macOS to ARM means it can increasingly share development with their main operating system, iOS.
And to differentiate their products from the rest of the PC market. By moving to their own hardware platform Apple can do what they want and make the Mac different enough. Makes it much more difficult for others to copy.
Because Nvidia makes GPUs with massive heatsinks, whereas Apple makes energy-sipping SoCs. Can't see Apple putting an RTX3090's (or even a 3060's) worth of firepower on the same SoC die as a load of CPU cores, neural engines and whatever else. Not unless the die will be the size of a beer mat and consume 500W.
Don’t see any problem here. There are many chips on the market smaller than M1 Ultra that draw 300+ watts. Cooling such chips is a solved engineering problem. Additionally, Apple’s performance to power ratio is always going to be higher. A substantial chunk of power for these big dGPUs goes to the RAM which has to be run as very high frequencies. Apple instead can dedicate most of that power to compute. And let’s not forget that they will continue having the node advantage for the foreseeable future. There is enough headroom there.
The thing is, if Apple wants to be competitive in the desktop space they will have to up the frequency and power at some point. It’s just not realistic to compete with a 300W GPU by limiting yourself to 80W, no matter how much better your tech is, nor does it make much sense. Sure, in the laptop space the limitations are hard constrains and there Apple will continue to reign supreme, but not on desktop. So they either have to scrap their desktop market (or limit themselves to energy-efficient home and office computers) or up the power.