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armoguy94

macrumors 6502
Nov 9, 2007
388
0
The ad quotes a price that is not the price. Any new ad buys since the price reduction are an open-and-shut case of false advertising. In fact, I'd be surprised if any of the ads since the price drops have been new buys, because MS isn't so stupid as to not know this. I'm sure they're currently working on new ones, while they continue to buy time for the ones that do not mention a specific price.

This is the reason that the laptop hunter ads were so "unique" to begin with. For precisely this reason it is *extremely* uncommon for major TV ad campaigns to feature specific prices (or other varying details) on competitors' products.

That, and because competing on price is known by every marketer in history to be a bad long-term idea in a market like computers or cars. GM, to name one recent example, found this out after years of "well, Hondas are nice... but we're cheaper!" You can make money that way for a while based on volume, but unless you take the Wal-Mart track and use that leverage to actively force competitors into dissolution, it isn't sustainable. You damage your brand perception too much, and then when (inevitably) someone does it cheaper (re: GM, see Kia recently and others like Hyundai over the last ten years) you have nothing left to fall back on.

I believe that once Apple prices considerably drop to be affordable, Microsoft will stop targeting the pricing and by that time, Windows will have major competition with OS X. Starting with Windows 7, Microsoft is seriously getting back on track.
 

dccorona

macrumors 68020
Jun 12, 2008
2,033
1
the thing about the ads that always bothered me is no one who is actually truly a "video editor" would ever get a PC for video editing. At least not without buying sony vegas or something similar to edit with. Because they're definitely not gonna use movie maker. When purchasing a mac, final cut express is $200. Sony vegas is listed as "from $600"

theres more to computing than the price of the laptop and the size of the screen...software is, in the end, infinitley more important than the hardware. Yea, you have to be able to run it, but whats the point of a fancy new laptop if all your gonna do is browse the internet and share pictures.

Seems like, for some of their ads (we need one that can share pictures), microsoft should be advertising netbooks. If its all about price in their eyes, netbooks will blow anything apple offers away
 

lawlessswood

macrumors newbie
Apr 10, 2008
2
0
Next up for a call - MS could you plz stop the adds about our bad service

well I guess MS next adds will have something to do with apple`s bad service which certainly has no relation to the high product price.
 

GoodWatch

macrumors 6502a
Sep 22, 2007
954
37
Rotterdam, The Netherlands
White paper by one of the large data firms (my memory is saying OnTrack), which unfortunately I can't find at the moment. Anyone who's ever worked a general tech helpline can confirm this for you. :p

How many "commonly used" packages exist? Obviously it depends on what is "commonly used", and obviously I was talking about ones that deal with user manipulation of their data and are the MOST commonly used--not Bejeweled on your phone, or some text editor that 4k people use on Gnome. There are no more than a hundred or 150 that fit the bill, ranging from Word to the major OSs to AutoCAD to ProTools, etc.

You mean this OnTrack?

Minneapolis – June 16, 2009 – Kroll Ontrack® the leading provider of Ontrack® Data Recovery solutions and legal technologies products and services, today announced data recovery capabilities for Apple Inc.'s Xsan® 2 clustered file system for Mac OS X. Utilizing newly developed proprietary technology, Ontrack Data Recovery specialists can now recover data from an Xsan server that has encountered a volume corruption.


"Prior to this development, Xsan file system data recovery was mostly limited to hardware-based failures. Enterprises that rely on the Xsan file system would often have no other course of action other than to reinitialize these very valuable and expensive servers when volume corruption occurred making their data inaccessible," said Jeff Pederson, manager of Ontrack Data Recovery operations for Kroll Ontrack. "With the innovative development of Kroll Ontrack's Xsan server specific data recovery capabilities, corporations have a viable alternative for their data protection needs. Utilizing our global, world-class engineers, Xsan server recoveries are feasible in a matter of a couple business days."
 

Melrose

Suspended
Dec 12, 2007
7,806
399
Uh, this doesn't exactly sound credible. Even if Apple did call I highly doubt the MS guy didn't put their own spin on it (as anyone in the business would).

That's what I thought too. I'm not shouting out that Apple is always the Golden Boy, but you can bet your pants Microsoft will put their own tint on the lense. And while everyone's having a field day with it, this really isn't that uncommon in the business world.

It's not out of the realm of ordinary, really. ...and contrary to the title of this thread, Apple did not "demand" that ads be pulled. They asked. There is a difference.

I'd say the same thing if the shoe were on the other foot.
 

jewcrew

macrumors newbie
Jul 16, 2009
1
0
r u kiding

Dear Apple,
Good luck with that.
Did MS ask for the I'm a Mac ads to be pulled?


im sure they did. they were true though. u can by a decent mac for less than the 1500 they give the guy in the laptop hunter ad
 

inkswamp

macrumors 68030
Jan 26, 2003
2,953
1,279
Seems like a weird move for Apple which leads me to believe that maybe it was done for some other reason. Does anyone else wonder if Apple did this with the intent that MS's execs would start going around telling their cute little story in public forums, unintentionally spreading the word to all those Windows users that Apple lowered their prices?

I'm not saying that was intentional as I have no evidence for that, but if so, it's brilliant.
 

thetexan

macrumors 6502a
May 11, 2009
720
0
I believe that once Apple prices considerably drop to be affordable, Microsoft will stop targeting the pricing and by that time, Windows will have major competition with OS X. Starting with Windows 7, Microsoft is seriously getting back on track.

You're right. While I prefer OS X to Vista, I actually prefer Windows 7 over OS X. Microsoft is getting Windows 7 right, it works great.
 

frjonah

macrumors regular
Feb 2, 2009
188
0
Almost Heaven... WV
Comparing Apples to [***insert anti-PC slur here***]

Pardon me if someone else has already pointed this out:

What if a person wants to have a solid (unibody pun not intended) notebook that can run any application out there for either OSX or Win(Lose)dows... and... doesn't look like a Leapfrog product scaled up for big people...?

How much would that cost from the PC route...? oh yeah, it's not possible (legally or aesthetically)... that's right. :D

The price is $1199 + $99 (system builders windows license) for a dual boot machine capable of running any app out there. In my view, that's a steal!

I'll be the first to admit that there are some solid applications available for Windows only (Office 2003 with VB macro support comes to mind) ... this really boils down to user experience and quality and, from my point of view, there are a lot more options out there for users to get the "best of both worlds" by buying an :apple: Notebook and bootcamping (or virtualizing) Windows than being stuck with a (much) less than competitive Windows only platform.

Btw... I'm a fairly recent convert... bought my first Mac (mini) last October. Here's to not looking back (although I will bootcamp Windows 7 lol) :rolleyes:

Just my 2 kopeks...
 

gnasher729

Suspended
Nov 25, 2005
17,980
5,566
well I guess MS next adds will have something to do with apple`s bad service which certainly has no relation to the high product price.

If we count "percentage of units that went up in flames because someone couldn't design power connectors", Microsoft loses hands down. If we go for software instead of hardware and count "number of legal OS installations that didn't work because of bloody 'Windows Advantage' or other copy protection schemes", then Microsoft also loses hands down.
 

coleridge78

macrumors 6502a
Jun 27, 2007
634
0
Not a single laptop hunter ad mentions a specific dollar value for a Mac. And beyond that, even if it did, the exact model pictured does cost that much - the newer, cheaper Macs are not pictured, therefore, not false advertising.

My popcorn is burning.

Unfortunately for you, you're simply wrong. Look up in the thread for links. The key is that not only is a specific price mentioned, but it's keyed to a particular segment of the Apple lineup. "I have to pay $2000 to get a 17" screen." This statement is simply not true, any longer, and there is no way around it. Every state in the US, and the FTC, use language such as this from Arkansas:

http://www.law.state.ak.us/department/civil/consumer/aac05010.html

Which states that comparisons to competitors' prices MUST be based on current "usual and customary" prices in the market. The MS ad specifies a price for a particular product which is not a "usual and customary" price in ANY market at this point. It couldn't possibly be more plain. The laptop that Apple currently offers which meets the specification in the ad is $300 cheaper. End of story.

So your assertion that it was "true at the time" hence not deceptive is incorrect. No offense, but you obviously don't know anything about consumer law. This machine is no longer made. That doesn't make it magically non-deceptive because "it was true at the time". In fact, it makes it doubly deceptive, because a consumer who is comparison shopping right now couldn't make that particular comparison if they wanted to.

Edit to add: I like how you went back and edited your post to change your incorrect assertions. Too bad I quoted the original version before you got to it. Man, that's weasely.
 

DudeDad

macrumors 6502a
Jul 16, 2009
717
309
I have not read all 13 pages of posts, but I get the gist of the arguments on both sides. Here are my thoughts.

First, I was a PC user from the first dual floppy drive PC in the early '80s until my switch to the Mac in 2005 (I still use a PC every day at work). I have used both systems extensively, so I'm not technically an Apple fanboy (not that it's a bad thing to be a fanboy about something you enjoy using, whether it's a Mac or a PC).

The MS ads rely on misdirection (not bashing MS, this is a key to successful advertising). What the ads don't tell a viewer is:

1. The hardware purchased (PC) and the hardware not purchased (Mac) are not being compared component by component. This is critical because while Mac has a slim line of computer options, the PC line has a range from a few hundred dollar machine to a machine equal in price to the top of the line Mac. At first glance, you would think that more variety is better. However, anyone with experience with PCs know that a cheap machine can easily be outperformed over time to one that is more expensive with better components.

2. The self-proclaimed "tech saavy" guy in the ads is an idiot when he says that Macs are all about how they look. Please. Sounds like a Ballmer comment. The ads don't tell you what these people do, what they will really do with the computers and how well the PC they bought will get the job done.

3. The ads leave out the other hidden costs: the cost of your spyware, adware, security programs (yes, some are free); the time spent on conducting the spyware, adware, virus activities; the time spent cleaning your hard drive of dll files that are littered all over the place. Remember, your time has a value to it....that $700 notebook will work well at first. But a year down the road, it's slower, it's cluttered, it's a nightmare. My oldest Mac is a desktop (Mac Pro). It's two years old and runs as fast as it did when I first booted it. I have spent zero minutes with spyware; zero minutes with adware; zero minutes clicking on pop ups....you get the point. I do have a machine from 2005 that is retired....at the time of retirement, it ran as well as it did when I got it (It's a G5, non-Intel -- we redesigned our library and have one desktop tower, the Mac Pro, and two iMacs for a sleek look -- had we left the library alone, it would still be in service). It is such a pleasure sitting down to a 2-year old machine and being able to get my tasks done without pulling my hair out -- never could do that with a 2-year old PC.

4. The most important thing the ads don't address -- for obvious reasons and the biggest piece of misdirection: the operating systems. Yes, you can buy a PC for less, but you will have Windows. After 4 years on a Mac, I can attest that it's a no-brainer. Yes, I sound like a fanboy, but I used a PC for 20 years before the Mac....I have seen both sides and the Mac OS is worth every penny of difference between a crappy PC and a Mac.

Just one final thought.....I do not believe that Apple Legal made such a call. Possibly someone claiming to be from Apple did, but Apple's legal department is rather aggressive.....I don't think they would make a useless call like that...just my opinion.

(First post, BTW)
 

Peace

Cancelled
Apr 1, 2005
19,546
4,557
Space The Only Frontier
I'm disappointed Apple actually did that. For years they have been doing the "I'm a Mac, I'm a PC" commercials and yet when the tables are turned (and not even in a humourous way) they do something like that?

Come on Apple don't be so lame. If you can't take it, don't dish it out. And I KNOW you can take it, your product is simply better.

Reading this made me lose a little respect for Apple.
:(

You actually believe the dribble that guy said ?..

Come on. Any company with a competent legal team wouldn't call the COO of another company and ask them to stop making ads..
 

coleridge78

macrumors 6502a
Jun 27, 2007
634
0
You mean this OnTrack?

Minneapolis – June 16, 2009 – Kroll Ontrack® the leading provider of Ontrack® Data Recovery solutions and legal technologies products and services, today announced data recovery capabilities for Apple Inc.'s Xsan® 2 clustered file system for Mac OS X.

Yep, that one. Apple servers sometimes need recovery? Sometimes, they get so corrupted as to require a total reinstall? Color me shocked, that Apple isn't immune to the technical realities that affect every computer since the dawn of time. :rolleyes: That has nothing to do with Word being a well-known data corrupter.
 

Wikinerd

macrumors 6502
Jan 6, 2008
389
0
Not a single laptop hunter ad mentions a specific dollar value for a Mac (except Lauren might have said something about a $1000 Macbook, which is still accurate). And beyond that, even if it did, the Macs pictured and the new cheaper Macs carry two separate serial numbers and are two separate products.

My popcorn is burning. Saying this is an open-and-shut false advertising case is an embarrassing statement.

One of the top 5 golden rules of advertising is to NEVER state your competitor's price because prices always fluctuate.

The MS ads never quoted any prices and simply had the customers browse the Macs and generally state "nah, too pricey for my budget" or "I feel I can get more bang from my buck if I do not choose Apple"

What a lame remark from Apple to have the ads pulled. Boo hoo...as others have stated here, nobody cried to Apple after years of the I'm A Mac campaign.


-Eric

"For under a thousand dollars they only have one model..."
Lauren
"For under two grand this is the best Apple [computer]; it only has 2 Gigabytes of RAM"
Sheila
"For a thousand dollars..." "We can't get a Mac."
Matt and Olivia
"This mac—is two thousand dollars—and that is before adding anything"
Lauren and Sue
 

coleridge78

macrumors 6502a
Jun 27, 2007
634
0
"For under a thousand dollars they only have one model..."
—Lauren
"For under two grand this is the best Apple [computer]; it only has 2 Gigabytes of RAM"
—Sheila
"For a thousand dollars..." "We can't get a Mac."
—Matt and Olivia
"This mac—is two thousand dollars—and that is before adding anything"
—Lauren and Sue

Thank you for quoting these. Not that the astroturfers, trolls, and general liars in this thread won't keep on with what they do, but kudos for educating those who might've been taken in by the liars.
 

53buick

macrumors member
Aug 1, 2005
63
0
athens, ga
Just because you own Apple hardware doesn't make you a "fanboy." It just means you happen to like a brand. I have a lot of Banana Republic clothes -- doesn't mean I'm a BR fanboy...

yes, but do you post in Banana Republic forums with your signature including all the BR apparel you own?
 

shoorty0690

macrumors member
Jul 5, 2009
70
51
These Laptop Hunter commercials are garbage. You get what you pay for when it comes to a computer. As for someone I read these ads are completely true as far as Macs being more money, to an extent they are, but you're paying for a machine that needs no anti-virus, anti-spyware, comes bloatware free, has up to an 8 hour battery life and not to mention OSX utilizes processing power and the ram much more efficiently compared to Vista. Plus the fact, the last Laptop Hunter I saw had a girl who was in to film. Macs are far superior in this area, and not to mention when she compared the ram in the HP and the Mac she was looking at, she neglected to mention that every aluminum Mac has DDR3 ram, which is about double in power as the DDR2 which was in the HP.

She got an ugly, bulky, plastic piece of junk with 4 gigs of outdated ram, running the worst OS MS has put out to date. Have fun with that one. I'll be waiting in the Apple store where you'll come in and tell me how bad your experience was.
 

Wikinerd

macrumors 6502
Jan 6, 2008
389
0
Microsoft isn't painting Apple in a bad light in any of the ads (Macbook sucks, it doesn't run X software, etc) all Microsoft is doing is saying it's more practical to get a PC.


I don't mean to crash your point, which is a good point, but that statement is factually ambiguous.

"For under two grand this is the best Apple [computer]; it only has 2 Gigabytes of RAM"
—Sheila
"Macs, to me, are more about aesthetics than they are about computing power"
—Giampaolo
 

coleridge78

macrumors 6502a
Jun 27, 2007
634
0
I believe that once Apple prices considerably drop to be affordable, Microsoft will stop targeting the pricing and by that time, Windows will have major competition with OS X. Starting with Windows 7, Microsoft is seriously getting back on track.

GM made some excellent cars that were quality-competitive with anything from a Japanese maker, much less Korean, over the last five years. But it was too late. They'd gone too far down the road of imprinting people with the "We're CHEAP!" message.

Microsoft is somewhat different from these sorts of textbook examples, though, in that a lot of people have no choice but to use Windows. So (as we saw with Windows 95) they might have a chance to reverse the trend purely because a large market segment will be forced to consider the progress that's been made. It'll be interesting to watch!
 

larrybeo

macrumors regular
Jul 8, 2008
130
0
Chicago
What about the Mac Ads?

Talk about blatant false advertising on Apple's part! This is definitely the pot calling the kettle black. At least Apple is enjoying a monopoly by not licensing their software to run on any other hardware but their own. I can't wait to see the $800 Netbook. That is going to be a joke. My 12 inch HP tablet PC with a touch screen, 4GB of RAM and dual core AMD processor cost $1,000. Get a grip Apple. Stick to iPhones. At least you are doing phones better than anyone else. :p
 
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