I have not read all 13 pages of posts, but I get the gist of the arguments on both sides. Here are my thoughts.
First, I was a PC user from the first dual floppy drive PC in the early '80s until my switch to the Mac in 2005 (I still use a PC every day at work). I have used both systems extensively, so I'm not technically an Apple fanboy (not that it's a bad thing to be a fanboy about something you enjoy using, whether it's a Mac or a PC).
The MS ads rely on misdirection (not bashing MS, this is a key to successful advertising). What the ads don't tell a viewer is:
1. The hardware purchased (PC) and the hardware not purchased (Mac) are not being compared component by component. This is critical because while Mac has a slim line of computer options, the PC line has a range from a few hundred dollar machine to a machine equal in price to the top of the line Mac. At first glance, you would think that more variety is better. However, anyone with experience with PCs know that a cheap machine can easily be outperformed over time to one that is more expensive with better components.
2. The self-proclaimed "tech saavy" guy in the ads is an idiot when he says that Macs are all about how they look. Please. Sounds like a Ballmer comment. The ads don't tell you what these people do, what they will really do with the computers and how well the PC they bought will get the job done.
3. The ads leave out the other hidden costs: the cost of your spyware, adware, security programs (yes, some are free); the time spent on conducting the spyware, adware, virus activities; the time spent cleaning your hard drive of dll files that are littered all over the place. Remember, your time has a value to it....that $700 notebook will work well at first. But a year down the road, it's slower, it's cluttered, it's a nightmare. My oldest Mac is a desktop (Mac Pro). It's two years old and runs as fast as it did when I first booted it. I have spent zero minutes with spyware; zero minutes with adware; zero minutes clicking on pop ups....you get the point. I do have a machine from 2005 that is retired....at the time of retirement, it ran as well as it did when I got it (It's a G5, non-Intel -- we redesigned our library and have one desktop tower, the Mac Pro, and two iMacs for a sleek look -- had we left the library alone, it would still be in service). It is such a pleasure sitting down to a 2-year old machine and being able to get my tasks done without pulling my hair out -- never could do that with a 2-year old PC.
4. The most important thing the ads don't address -- for obvious reasons and the biggest piece of misdirection: the operating systems. Yes, you can buy a PC for less, but you will have Windows. After 4 years on a Mac, I can attest that it's a no-brainer. Yes, I sound like a fanboy, but I used a PC for 20 years before the Mac....I have seen both sides and the Mac OS is worth every penny of difference between a crappy PC and a Mac.
Just one final thought.....I do not believe that Apple Legal made such a call. Possibly someone claiming to be from Apple did, but Apple's legal department is rather aggressive.....I don't think they would make a useless call like that...just my opinion.
(First post, BTW)