OF COURSE Microsoft's ads would be about OLD Apple Macbooks! People don't just create ads on the spot and air them the same day. They have to be recorded, edited, and a whole lot of streamlining. So of course these ads would include old macs as they were made BEFORE the mac refreshed. Therefore, at the time the ad was videotaped, those prices and models were current. Yes, Microsoft aired them late, but why waste money redoing something just because your competitor decides to change a little....
Ummm ... because if you continue to air those ads with old data you are violating advertising rules and subject to fines?
If you don't want your ad campaign to be at the mercy of another company's pricing whims, you
don't include the other company's pricing information in your ad, or make absolutely clear that the prices were only accurate as of a particular date in the past (the latter is legally more risky; you are still fairly likely to be subjected to fines in some instances and jurisdictions).
IMHO, Apple has apparently notified Microsoft of the descrepancy; MS's COO has admitted such on tape. Anyone who sees the particular MS Laptop Hunters ad aired on their local TV should file a complaint with the FCC. It would go something like "Microsoft is airing an ad stating that Apple is selling their 15" MacBook Pro for $1999 with 2GB of RAM, yet Apple offers their 15" MacBook Pro for $1699 with 4GB of RAM."
It's simple, folks. If you don't like MS lying about things, file a complaint with the FCC and they will get fined. That's the only way to make them stop.
On the other hand, if these ads are web-only (which I had thought they were; I don't have a TV so I don't know if they air on TV) then MS is likely to escape any fines because the FCC doesn't control web ads. You can lie your face off in a web ad with little or no repercussions.