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One of the oldest parts of Apple's website. Sad day for me. The ability to watch and download trailers was novel at a time.

Here is it how it looked a couple of days ago
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And it still used the OLD Apple.com favicon
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Nope. Not in Canada at least…

i hope it shows up - the Trailers app was a great place to scout upcoming movies.
Yeah. I can’t find it either. Will it come to Canada in the near future or have they removed it permanently? I don’t understand why it wouldn’t be available to Canada if it’s been available here for years.
 
On the "Store" tab. You have to scroll down a bit towards the bottom.

Exactly. In other words, Apple wants you to look at ads first. Ads before you watch… ads.

The selection of trailers in this new section is feeble. Apple is blowing it with this. They should just dump the trailers section altogether.

I loved the Trailers app, but I’ve long since moved over to YouTube for that. Apple’s Trailers app was woefully behind the release curve and while their trailers looked great, that didn’t matter so much when most of them weren’t there anyway. Now it’s worse. Kill it and be done with it.
 
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What a downgrade in UI/UX...

The Trailers app was a nice quick way to check out.. wait for it.. movie trailers of movies I may want to go see...

The AppleTV app... If I didn't read that they'd put them in the "Store" section (WTF???) .. I'd still be looking?

If you're going to remove a *dedicated app* for Trailers, it should at least be replaced by a *dedicated tab* in the AppleTV app, not buried in the store section ... somewhere..

Someone should be fired.. from a canon.. into the freaking sun... Which dumbass green-lit the bull-butter?
Agreed. I don't know if this really needed its own app, but at the very least should be easily accessible via the Apple TV app somehow.

But tbh Apple's whole TV branding is just confusing to anyone besides Apple fans.

Take tv+ for example. To find it, it's in the Apple TV app (not its own app), under a tab labeled "Originals" with a symbol that says "tv+".

And even then, if you select a movie or show, there's a section labeled "Related" that includes both Originals (i.e. tv+ content) as well as stuff from the TV Store for purchase or rent. I get why they designed it that way, but it doesn't make the tv+ service stand out at all.

Unlike, say, Netflix or Disney+ where all the content is just one tap away.
 
It was very cool, but I can’t remember the last time I used it.
 
You have multiple categories of pitching entertainment. Does a consumer want to go into a cinema with the expectation of the content being what they like without seeing a preview or trailer? Can you rely on a producer/director to always make great movies? How about the opposite, does the public readily buy tickets for movies produced by unknowns.
Maybe I am different, but usually I do not even know who the director is. I go so far that I even close my eyes at the beginning of a movie when the names of the cast members appear on the screen. Usually I know the name of the main actor, but I like the other actors to be a surprise. I wish they got rid of those names. Why do they need to tell me the cast at the beginning of the movie? I have already bought the movie ticket. So there is no need to convince be with the names of good actors.

I mostly watch movies at home for free though. So I can take a risk of seeing a bad movie. Usually I just look at the Poster, the genre and the IMDB rating. If a movie has a rating below 6.0, it usually is quite bad.

I watched "Beau is afraid" for example only knowing the title and that the main actor is Joaquin Phoenix. Sometimes I watch a trailer AFTER the movie just to see what the marketing people put into the trailer. Usually I am shocked then. Some scenes that really were not that important for the plot, but look good in a ten second clip, make it into the trailer.

Especially if I know I watch the movie anyway - like the latest Indiana Jones movie - I try to shield myself from any information about the movie before I have watched it.
 
Apple Trailers used to be the best place to watch high quality 1080p trailers.

This announcement should have been paired with a further enhancement to quality making the AppleTV App the only place to watch 4K DOLBY VISION quality trailers. They have the infrastructure to do this as any of their AppleTV+ content is some of the highest quality for streaming.

With vision pro on the horizon maybe there is a longer term play here by moving it all to this app that we will hear about later.

This would set it it ahead of YouTube as it’s rare to see 4K HDR trailers from studios. With the strong relationship with Disney maybe that’s the studio that starts first.

Either way I’ll miss the trailers site and app and hope there is some good news behind this.
 
This is a bummer. I loved going through the trailers on the Apple TV (hardware, not app) using the app. It was one of the places I’d visit to make a list of movies I was interested in seeing. I’ll definitely miss the app, and as others have said previously, there isn’t even a trailers section in Canada.
 
Nope, nothing there... must be an American thing (Australia) just Apple TV/AppleTV+ sale items?
seems a bit silly.

UK here. Frequent user of the Trailers app on my iPhone and AppleTV.

I dont particularly mind removing the app, and disabling it like they have done but...

Dont do it until the replacement is live! In the UK there is no trailers section anywhere to be found on the TV app.
 
seems a bit silly.

UK here. Frequent user of the Trailers app on my iPhone and AppleTV.

I dont particularly mind removing the app, and disabling it like they have done but...

Dont do it until the replacement is live! In the UK there is no trailers section anywhere to be found on the TV app.
It is there, just not currently easily found as unlike the US they’ve not added the advertised link to the UK app.
However if you follow this link it opens the TV app the the Movie & TV Trailers page.
It’s most certainly not very good though.

 
It is there, just not currently easily found as unlike the US they’ve not added the advertised link to the UK app.
However if you follow this link it opens the TV app the the Movie & TV Trailers page.
It’s most certainly not very good though.

I noticed that too, but of course I assume thats some kind of oversight because thats literally the only way to access the trailers section and, to me, it looks far from complete.

What I did see what a tiny number of trailers compared to the stand alone app.

But, I have deleted the trailers app now so I await until apple realises they haven't given us a way to access the content in the UK.
 
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