I think they have dropped the ball on it, if Samsung can put a 10x into their phone I’m sure Apple can. Google will be holding an event on the 4th October, I’m guessing they will even beat Apple to it. It’s like Apple don’t see competition, only themselves. This is coming from an Apple fan, I just think Apple need to do more.
They seem to hear it but only when it gets so egregious even they have to admit it’s not working, like autocorrect. Anything that’s not an obvious abject failure they will take their sweet time getting around to. And sometimes even then.