I just got an email from Apple about this. They just had to do this during a cost of living crisis.
That's why there's a cost of living crisis, absolutely
everyone is raising their prices. That's capitalism at work for you. The house will always win.
But here's the thing. I mostly work from home and after wife goes in to the office I press play on AM and it runs from 8am till after wife comes home, so a total of around 10 hours,
every day. When I go walking/trekking, snowboarding, road tripping, cycling etc, AM goes with. When I'm on the couch I build playlists on my laptop and when I later go out the music is already automatically downloaded on to my phone.
But go on and cancel it, if you don't use it, whatever it is. I just cancelled my monthly cell phone subscription because I wasn't using even half of the included data and minutes several months in a row. Now back on pure pre-paid and the savings on that more than covers the exorbitant AM price increase. When I do need a bit of mobile data for whatever reason, together with local pre-paid provider
s an international travellers data e-sim from the likes of Ubigi or Airalo also does the job. Got 1 physical and 2 e-sims, and counting. Paid good money for this 12 mini which I have decided I 'need', so I make a point of using its e-sim features among others which then end up saving me in the long run.
In other words, I might go a whole month using no mobile data, then the next month maybe €10, next month €1, next month €3. So even though in some cases the per MB rate on a monthly plan is cheaper than pre-paid, over a year a subscription would actually cost me more considering my very erratic usage.
A mobile subscription that gives you only 2GB / month over one year in Belgium costs €120. My average pre-paid use in a year, while travelling, about €50. €5 on a Lyca Mobile pre-paid sim card in Spain gets you 6GB for 28 days, or €10 on Vodafone gets you 25GB, and you can roam all over the EU with those. Why do I need a Belgian subscription that costs twice as much and gives me less than half?
Am I nitpicking? Probably, although 1 buck + 1 buck gives you 2, 2 + 2 gives you 4, etc etc. So yes, it all adds up.
Every month when I consult my bills I think long and hard about who is taking my money and what I'm getting in return. You may be surprised at what you can probably do without.....Netflix is treading on very thin ice right now. But only you ultimately know what it is you can or can't live without. I would rather turn the thermostat down even more and sit under a blanket so I can keep Apple Music, my iPhone and Bose headphones.
Point is, for what I find is an extremely convenient service I think I can shoulder the extra buck a month for AM. And when they put it up yet again, and they will, I will re-consider its usefulness once more.