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Not really the same thing is it? One you can live without.
We used to have no electricity. It would be very inconvenent, and even worse where there are extreme temps, but I think you could live without it. But you definitely need to eat and drink over Apple stuff
 
I don‘t think one can really look at the “40%” price hike from a truly artificallly LOW 4.99 to $6.99 as indicative of inflation. We all knew this pricing was a loss leader entry price, hell they gave it AWAY for 1 year for 2 years after introduction with pretty much ANY apple purchase of a hardware product. They kept extending it during Covid as their production capabilities were limited and reduced and further extended what was a quite limited, but quality library of content. I don’t think there is ANY other streaming company that had an entry price this low, certainly not for THIS long. The closest thing in price (at $6.99 was discovery+ which IMHO is just s…t and the biggest wasted of money ever) They were trying to gain eyeballs and subscribers while letting the content library catch up. And to some extent they have.

The timing was probably put off, and now planned but the timing is now odd and out of sync with the streaming market as consumers are tightening their belts, churning more, making SOME choices about what services to keep, downshift in capabilities, etc.. Most streaming companies in the past 60 days have offered some significant discounts at least for an ANNUAL sub to commit and pay upfront. I doubt apple will do that, other than maybe offering a current annual sub, or monthly sub ONE LAST CHANCE to buy at the 49.99$ annual rate when their current plan comes up. They certainly don’t want to lose anyone at this point as this is going to be a growth area for future revenues.
There wasn’t any other streaming service with a price this low because there wasn’t any other streaming service with this almost null amount of content. Keep in mind ATV started from zero. While HBO offers us hundreds if not thousands of titles old and new for 6.99 apple was offering like 10 titles which now are like 30 for 6.99

They are beyond their minds if they actually think we will pay 6.99 and 10.99 and I don’t know how much more for this services when the competition offer us more for less.
 
It’s naive to think the costs of maintaining the servers have gone up 40% which is what they are increasing for Apple TV for example.
Another (more likely) possibility is that the price of TV+ had always been kept artificially low in order to attract and retain reviews. Perhaps it’s around how that TV+ has seen reasonable success and Apple is confident enough that people will stick around despite the price hikes.

In short, we had always been paying a discounted rate, and what we are seeing how is what the real price of TV+ should have been all along.
 
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Apple actually treats the Artists better paying them double the money that spotify does

Apple 1 stream is equal to 1 penny.
Spotify 1 stream is equal to 0.0032 penny.

These numbers are only accurate in Apple PR spin. That isn't how streaming royalties are actually calculated in the real world.
 
Another (more likely) possibility is that the price of TV+ had always been kept artificially low in order to attract and retain reviews. Perhaps it’s around how that TV+ has seen reasonable success and Apple is confident enough that people will stick around despite the price hikes.

In short, we had always been paying a discounted rate, and what we are seeing how is what the real price of TV+ should have been all along.
And let’s not forget they pretty much gave ATV+ away for free for around almost 2 years.
 
Another (more likely) possibility is that the price of TV+ had always been kept artificially low in order to attract and retain reviews. Perhaps it’s around how that TV+ has seen reasonable success and Apple is confident enough that people will stick around despite the price hikes.

In short, we had always been paying a discounted rate, and what we are seeing how is what the real price of TV+ should have been all along.
I didn’t think it’s a discounted rate when the competition offers you a thousand more titles for 6.99
 
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69.00 prepay works out to 5.75 a month?
.76 a month increase? A coffee at a well known vender costs that much. Works fine for us
 
69.00 prepay works out to 5.75 a month?
.76 a month increase? A coffee at a well known vender costs that much. Works fine for us
Well technically it was also $49.95 annual prepay, so it’s now really more like $1.66 more a month. (Or 1.59 with your math)
 
Can’t wait for the UK price increases after the iPad price increases this week. Expecting our Apple One premium/family bundle to jump a few quid. Good job we all get some serious use out of it.
Avoiding the politics of this as much as I can, but the EU has consistently raised Apple's costs of doing business on the continent for years now. How long did you guys think Apple would just absorb the costs instead of passing the increase on to the consumer?

Sure, Apple can charge what they want, and markets will have some natural fluctuation, but Apple is first and foremost a business, not a charity. If a people elect representatives that enact policies that increase the cost of goods and living, then there's only one surefire way of stopping or reversing that.

I'm as unhappy as anyone else with these price increases, but I also realize that my government has been printing money out of thin air in earnest the last few years, making every dollar I had in the bank worth a little less through dilution.
 
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This is so lame. What’s the point of increasing the prices when we are already paying premium prices for the premium Apple products?
This is so true. Though they are a business and can make business decisions for profit, the old model of Apple was to treat us as valuable customers. The additional software products were subsidised by the high prices of the hardware.
 
I'll be switching to Spotify, though it looks like they'll be increasing prices next year anyways:

Chief Executive Daniel Ek said in an interview Tuesday that subscribers can expect price hikes for the service sometime in 2023.

What I'm really curious about is seeing how Apple Music competes over the next year. There have been hints that Apple has big updates in store for AM (the spokesperson's language in this announcement, the Classical Music app, Super Bowl partnership, Tim Cook's office responding to a customer's lengthy suggestions for Apple Music), but yet, there have been basically no updates to Apple Music in the year and a half since Dolby Atmos + Lossless.

Meanwhile, Spotify still doesn't have their lossless plan, it's going to be $20/mo instead of $10/mo or $11/mo, and there are rumors they're going to restrict even more features to that plan. If Apple is able to actually introduce some major improvements to Music while keeping everything all-inclusive at $11/mo while Spotify raises their base price to $11/mo but gatekeeps features to $20/mo, Apple Music could start looking like a real bargain.

Right now, here are the advantages I see for each:

Apple Music
  • Music quality
    • Lossless
    • Dolby Atmos
    • Spatial Audio
    • More efficient standard quality audio codec, especially for Apple devices
  • Better library management and customization
  • Pays artists better
  • Live radio stations
  • Doesn't force podcasts or audiobooks on you
  • Personal station for music picked for you + new music recommendations
  • Privacy
Spotify
  • Cheaper
  • Faster, less buggy, better working app, especially across a wide variety of devices/platforms
  • Better queuing system
  • Better social features, more users, better user-generated playlists
  • Crossfade
  • Better music recommendations
  • Spotify Connect - have one device continue playing music while you control the music from another device
  • Native/seamless last.fm integration
  • More innovative features - seems to get more updates and a lot of unique updates way more often than AM
 
Cancelled. They overestimate the value, in my opinion. And honestly I wouldn’t have thought about it or cancelled had I not seen the announcement. No loss. Subscription fatigue is a thing.
 
And let’s not forget they pretty much gave ATV+ away for free for around almost 2 years.

The content is so minimal, it would have been criminal to charge for it. Once my 2 years of free access was up, I cancelled it. I probably watched 6 or 7 things on it in that time and every time I browsed it I barely found anything worth watching. It’s no Netflix by any stretch.
 
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