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Apple Intelligence's Writing Tools Feature Highlighted in Humorous Ads
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It’s AI, of course you have to be careful with it. Who would alter a letter’s change of tone and not actually read it through afterwards. Stupid people do stupid things, AI hallucinates so people need to be responsible for their end product. AI isn’t magic and it’s in its infancy. Facts always need to be verified. It’s not nearly as bad as the dumpster fire that is social media, spreading disinformation faster than light. (Getting people fired, sued, killed)
I just need a tool or hint that an email was written by an AI so I can ignore it.
This will be the philosophical debate going forward, because it’s the result that matters. In the end, will it matter how Employee A got there as opposed to Employee B?
This is an oversimplification, of course, but if you think of AI as a tool, why shouldn’t one use it?
Well the answer is that 50% of people are below average. To give someone below average a tool with a 75% success rate turns a below average person into someone in the 37th percentile, which is a crap person.
Lets split between LLMs and other ML technologies here, the latter of which have applications but are conflated under the AI banner. LLMs are not in their infancy - they are at an asymptote of progress and investment interest is flatlining as is the cost of training and running the models. The results are less than promising if you're an actual professional in an area that they are being applied to. If you're not, it looks like magic. It's definitely not magic. It's stochastic fraud.
As for social media, this is a damage amplifier for what goes on in there. Check out the recent Dublin Halloween parade hoax.
What's most important to you as a hypothetical manager? A worker's output, or the amount of time they spent on it? As long as the quality is comparable, I'd favour the worker who can provide me with the report I need in 30 minutes by harnessing AI and leave work at 5:00 over the worker who fails to use the tools available to them but works heroically late taking 2 hours pulling together that same report.
Can you imagine having the same conversation in the 1980s or 90s, considering somebody as a slacker because they'd used a spreadsheet on a computer to achieve something in a fraction of the time that other workers were still doing manually?
The Mac Pro puts Apple in a difficult position if they let anyone think about it too hard. Especially in contrast to the one that “replaced” it.
AI really looks like what IBM did:
1. Declare a magic AI proposition saying it'll change the world.
2. Lay off 20% of your workforce and blame it on AI automation.
3. Point to (1) and tell people to buy your AI product
Footnote: remind them next time not to leak that they just chucked all the work on existing staff and didn't use AI at all.
Sort of? People pay more for organic produce than the alternative, not because the result is vastly different but because of how it was grown / produced. Just so happens that it sometimes tastes better.
Though this debate is more important in the creative world than the business world. In commerce, who cares if I wrote the marketing email copy myself or if I had a machine do it? As long as it drives sales it doesn't matter.
Honestly, I thought the guy who wrote that pudding note should have left it alone. It was creative and hysterical. AI might have changed the tone, and maybe gotten him his pudding back, but think of what was lost! 
AI didn’t cause this hoax site to be created, that 💩 guy did. The folks that were duped into showing up did nothing to verify it was real. When you read or see something on the internet, one must do their due diligence. There have been hoaxes & scams long before AI existed, before the internet. Social media just makes things worse. AI is a tool and bad pepole will do bad things with it. It also can mean good people will do good things with it. “You can educate a fool, but you cannot make him think“. —Talmud
Apple harvests a lot of information from its users. While not specifically mentioned; Microsoft, Google, and Facebook also harvest a lot of information from their users and those three companies do not sell the data to others, they use the data to sell products and/or services. Apple is no different.
These ads are super cringe. The iPhone ones are too.
"Forgetful slackers" describes 98% of the population. Of course they are going to market to that segment. The irony is that its going to be fairly obvious when people are furiously pawing at their phone to complete something last second.
If you're implying that Apple is selling data like Microsoft and Google, then please provide the necessary references to prove this supposedly erroneous point of yours.
I do not believe you correctly read my post. Below is an excerpt with emphasis added.
Liked the ads, but AI still has no place in my work.
I can see using it in a way similar to the pudding ad, though, for writing. Just like the rules have been for centuries, you read your work before publishing it. So even if I had written something and I had AI tweak it, I would still go over it for rewrites/edits to see if it was an improvement, did it leave something out, is the tone and voice right, etc.
It's a tool. Like spell check or grammar check. Or, apparently, for pudding check.
I can see using it in a way similar to the pudding ad, though, for writing. Just like the rules have been for centuries, you read your work before publishing it. So even if I had written something and I had AI tweak it, I would still go over it for rewrites/edits to see if it was an improvement, did it leave something out, is the tone and voice right, etc.
It's a tool. Like spell check or grammar check. Or, apparently, for pudding check.
swingerofbirch
macrumors 68040
I'm referring to the jobs in the ads. The people aren't doing any work. They're squabbling about pudding and perfunctorily going through a generic "prospectus" they haven't read. It's like a pastiche of Office Space.
I'm not making the indictment. The ads themselves are making an indictment of the wastefulness of office work an mocking the workers as like petulant and indolent.
Contrast that with Apple's Apple II ad with Kevin Costner showing the Apple II increasing his work efficiency and leaving more time for personal life.
These people in the ads aren't more efficient. The one with pudding shows a person suppressing inappropriate behavior. The one with the person who hasn't done the work shows him faking his way through a presentation.
Apple or whoever made the ads is choosing to make working in an office look like a waste of time.
It's both a bad look generally, but it's also, as I noted just kind of incongruent with their return to office policies. This is a company that talks about the serendipity of two co-workers having an impromptu jam session while on a coffee break and coming up with a great new idea. But they are showing people who instead who have all the functioning of people in daycare.
Alright, I might have misunderstood your post, but claiming that Google doesn't sell data is, to put it mildly, absurd!
Class action about Google selling personal user info overcomes dismissal
All but one of Google's challenges to various claims against it failed to sway a federal judge.
www.courthousenews.com
According to this article, this approach enables advertisers to access user information indirectly, sparking concerns about privacy and data-sharing practices.
Google Says It Doesn’t 'Sell' Your Data. Here’s How the Company Shares, Monetizes, and Exploits It.
"Google will never sell any personal information to third parties; and you get to decide how your information is used." - Sundar Pichai Sound familiar? Although big tech companies like Google keep the lights on by harvesting and monetizing your personal data, they can be quick to mince words and...
You're right. But I worked in the political manipulation industry. You literally have no idea of the damage that this can do in certain hands. Incidentally why I don't work in that industry any more.
Alright, I might have misunderstood your post, but claiming that Google doesn't sell data is, to put it mildly, absurd!
Class action about Google selling personal user info overcomes dismissal
All but one of Google's challenges to various claims against it failed to sway a federal judge.
According to this article, this approach enables advertisers to access user information indirectly, sparking concerns about privacy and data-sharing practices.
Google Says It Doesn’t 'Sell' Your Data. Here’s How the Company Shares, Monetizes, and Exploits It.
"Google will never sell any personal information to third parties; and you get to decide how your information is used." - Sundar Pichai Sound familiar? Although big tech companies like Google keep the lights on by harvesting and monetizing your personal data, they can be quick to mince words and...www.eff.org
So information that technically does not identify a specific person, just like the information Apple collects per my previous post.
🤷♂️
Cool.