I'm
not digging some of the recent ads. The core messages seem to be problem solving- which can certainly be good- but the problems being solved are basically people putting one over on other people... like the (British?) girl forgetting the name of the guy... or the same girl not having done the work of reviewing the marketing message... or the wife forgetting the husband's birthday...
I would think there are many, MANY ways to show A.I. more positively than basically being tools for forgetful slackers... even if things like "forgetting" is a very real thing that can happen to any of us at any time. But hey, they are a $4T company and I'm just a lone consumer.
For example, what if the wife- like the daughters-
remembered her husbands birthday and used A.I. to make the very same slideshow for him ahead of a last minute scramble? I would think that would "hit" just as well without it coming off like she basically put one over on him (and indirectly THEM- her own family). Is she "ge-ge-ge... genius"? Her "gift" to him is not even on
HIS phone. Presumably, as soon as he and his daughters are done watching it, she takes her phone back. At least the daughter's gift is his to keep for more than a few minutes.
If the goal is to show how much smarter people can be by using A.I. than not, it could be demonstrated just as easily in positive messages vs. this "fool somebody" theme.