You think Apple does not have high enough margins to take risks? They are the most valuable company on the planet, worth over a trillion dollars. When was the last time Apple took a risk on anything? They made the smart phone market, they made the tablet market. Can't say I have seen anything revolutionary from Apple since then... unless I am forgetting something.
The point is Apple has the money to take risks. You can't expect Apple (or anyone) to constantly create new markets with revolutionary products. I was quoting a post that suggested he was happy paying more money to Apple to allow them to take more risks with new innovative products. Apple has the money, more then enough money to take risks and not even notice them financially if they fail.
Not sure I would say the M chips are a huge risk, it is a big change, but Apple is not new to having their own CPU. They knew what they were getting into with this shift, they have been here before, except they are in a much stronger place then they were with the G4's and G5's.
So other than the risks they’ve already taken, and the ones they seem to take over and over, they haven’t taken a risk on anything…. I mean, when you put it that way, sure…