Apple’s market cap is larger than many countries’ GDP. So it stands to reason that Apple runs their company not unlike a country. And make no mistake; if Apple is a country, it’s no democracy. It’s closer to a fascist dictatorship than anything.
Sure, they listen to us, the citizens, occasionally, slowly implementing the changes we request and patching the problems we clamor over. But they don’t do it for altruistic reasons. They do it to keep market share and to save money.
And if it is true that they throttle their CPUs when batteries get tired, they do it to keep the support call times down and the Genius Bar traffic to a minimum. They do it to pacify the masses.
Do you they want to sell you a new phone every couple of years? Absolutely. But they know that many people can’t afford, or simply won’t buy a new phone every year or so just because the battery is getting tired. So rather than flood their help lines and Genius Bars with the needy masses crying about batteries dying at noon, they’ve engineered a solution that will get us non-upgrading plebes through the day; CPU throttle.
The good news is, unlike with an actual fascist dictatorship, with Apple you can vote, with your dollar. Take your money somewhere else. Or get a 3rd party battery. Or upgrade your phone. You have choices.
Apple has done the research and engineering here. They know the math. They’ve done the focus groups and the surveys. They know that in order to keep the majority of their customer base from rioting at the Genius Bar, the phone has to be made useable for as long as possible during the span of the day. The vast majority of soccer moms/dads and teenagers who make up Apple’s core customer base don’t read Reddit, don’t run benchmark tests, and don’t care if their 3 year old phone is a little sluggish, as long as it can post that one last Instagram photo of their omg you guys pizza, or tap that one last Facebook like, or send that one last text, before they can get to a charger.
Could they have told us about this? Sure. But if you were Apple...in today’s climate of demanding entitled uniformed consumers who yell for something they don’t understand beyond knowing they don’t have it and they must have everything or the world will end...would you?