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2019 intel -> M1 Max was a compelling upgrade. M1 Max to M2? Nope. Maybe M3, but honestly, that's more about bragging rights than anything practical that would impact my daily life. Now if they dump the useless SD card slot and HDMI ports and give me two more TB4 ports, I'd consider it...but it would also need a substantial single-core performance boost, and even then, would have to think long and hard because I really don't need it.

I'm sitting here with the machine driving 2 4K and 1 5K monitor, encoding 4K video using h.265 hardware acceleration (that speed blows me away) in handbrake, lightroom is up to edit photos, safari for browsing, and running two linux virtual machines with 2 cores and 8GB each - and the fans just kicked on. I can't get the darn thing to slow down. Last week I was on battery power for hours, and the meter barely budged. It's an amazing piece of hardware, especially for a laptop.

My only real tech limitations right now are around things that aren't going to change: for example, being able to play windows games - and no, crossover/parallels/fusion aren't an answer, especially for intel titles. Similar, I have some old intel software that would be nice to still be able to run, but again, that's a moot point so I'm just going to upgrade to modern options.

The fact is that for me and my family, the current generation of hardware across the board is more than good enough for the foreseeable future. I'm upgrading the Watch 4's to the new rev this fall, but then we're probably on another 4-5 year cycle. Phones are on 13's, which had 5G UWB, so it'll be at least 3-4 years before another upgrade there. iPad Pro's are the same, and are already more hardware than we need (though I will upgrade one pro to a cellular model later this year, but then that's done for a long time). Airpods work well enough, so no upgrade there. Apple TV's are on 4k, so no upgrades there for a long time. I still have old airport expresses driving a couple of amps, but since the appleTV's lost TOSLink, there's no upgrade path.

Apple's going to need a new category to keep extracting the apple tax from my wallet at anything like the rate they have over the past 10 years. I'm not sure AR goggles are it, and I'm darn sure the new carplay isn't (since we aren't replacing cars for at least 10 years).
 
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The reality is that Apple has pretty static SKUs compared to the bad old days with Dell. You'd start an enterprise-wide roll-out using a particular configuration and before you'd even got one-tenth through Dell would have made numerous configuration changes (yet still called the device the same name). HP were probably the first enterprise supplier to capitalise on the benefits of stable SKUs.

If you are working leading edge and really need the very fastest for your business and can justify the expenditure, you still shouldn't be complaining about Apple, for if they hadn't introduced the faster models, you wouldn't be processing your work as fast.
 
Its going to come to a screeching HALT once they hit 3nm Apple Chips.

Trust me.

Everything is going to slow the F$ck down.
 
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Umm, what? My iPhone lasted me 3 years, my Apple Watch is hitting the 3 year mark this September, when I'll replace it, and I replaced my old first gen intel Mac mini earlier this year with a Mac Studio, nothing in Apple's line up has such an extreme change year on year, unless you're a particularly niche user, that requires annual upgrades to anything they produce. 10 years ago when phones were moving quickly, sure, but my wife's iPhone X is still a good phone today, although the battery is getting a bit hit and miss and she'll end up with an iPhone 14 towards the end of the year, and had I not dropped my 2nd gen iPad Pro I certainly wouldn't have purchased the M1 iPad Air.
 
I cant believe most people are lapping this up. This is wrong and apple is now flipping off each customer who purchases a product. even mac OS is now 14 15 16 17 18 eat ****. Now its known the M2 is worse and contains shrinkflation yet apple demands me upgrade yearly. news flash my iphone 13 feels like like my 12 and my 11 did. the 14 probably will too. Yea nice upgrade with the 14 and 16mbp.. now to spit in the face of everyeone who dumped 3k to have the latest and greatest with instantaneous obsoletion.

???

By the way, drugs are bad.
 
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Maybe if they didn’t tank their trade in values a few months back (minus iPhones). When my device values dropped by half overnight they lost any chance for that and I’m someone that “upgrades” frequently.
this! i have a 2020 MBA that was originally the $999 price point. i was checking last week thinking ok im assuming $500 for trade in .. nah it was like $345. I know its 2 years old but dang! that doesnt make me want to upgrade. im still perfectly happy with it since its just for basics but i love the dark MBA coming out!
 
Not as long as they're not changing the physical design of the Macs. If the M2 Pro/Max MacBook Pros are hugely different in body styling, then I'll come back and tell you you were right. But until then, they always updated the Intel chips regularly while the body remained the same.
 
it’s amazing that everyday I think I’ve seen the craziest post…and yet here we are. Phones are not on a yearly cycle and neither are Macs. Just because you have to have the latest and greatest to show off doesn’t mean that everyone else does. My iPhone 11 is doing just fine and will continue to do so for the next two generations.
 
It's called iterative development and it's existed since the first tools were invented thousands of years ago. Newer, better, faster, cooler tools or computers are constantly released. Only somebody that can't manage their money or has FOMO feels the need to upgrade each year for marginal increases. If that is you, that's your problem. Apple is just doing what their shareholders request of them - continue to iterate and release products people will buy.
 
Unsure if this was mentioned (I haven't read the whole thread)...

There was a time when Apple upgraded its Mac hardware every 9-10 months. This was when they were using PowerPC processors. There was a video of Steve Jobs talking specifically about that timeline for the Mac. Apple tried to do this after switching to Intel, but as we know, Intel fell behind in their roadmap & the rest is history.
 
Unsure if this was mentioned (I haven't read the whole thread)...

There was a time when Apple upgraded its Mac hardware every 9-10 months. This was when they were using PowerPC processors. There was a video of Steve Jobs talking specifically about that timeline for the Mac. Apple tried to do this after switching to Intel, but as we know, Intel fell behind in their roadmap & the rest is history.
Apple did it with Intel initially, but only on some generation lines, not all.
 
This can literally be said about anything. I built a $3,500 custom built gaming PC in 2020 with a 10th generation Intel. Now we are on 13th gen and approaching 14th gen!
 
Huh? My 2013 MBP lasted until 2020, and now I have a 2015 that’s going strong. Still on the latest macOS. it can’t run Ventura but will continue to function just fine on Monterrey for at least a few years before it stops getting security updates. i can even still get it serviced at an apple store (for now, though that clock is probably ticking).

certainly, anyone with an apple silicone Mac is set for years to come.
 
I cant believe most people are lapping this up. This is wrong and apple is now flipping off each customer who purchases a product. even mac OS is now 14 15 16 17 18 eat ****. Now its known the M2 is worse and contains shrinkflation yet apple demands me upgrade yearly. news flash my iphone 13 feels like like my 12 and my 11 did. the 14 probably will too. Yea nice upgrade with the 14 and 16mbp.. now to spit in the face of everyeone who dumped 3k to have the latest and greatest with instantaneous obsoletion.
You need a vacation 😜
 
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This is really where your otherwise reasonable post collapses. Yes, they push way too many minor updates year on year for products. But, nobody is forced to upgrade. I have an M1 Mac Mini and M1 MBA. Not upgrading to the M2 MBA, not offering enough but also the M1 is still too good. Maybe I would upgrade the MM if they put an M2 Max in it.

Skip a couple of upgrades, that is the real point. You are not being forced to do anything.

If someone would be able to hypnotize you into buying a product, they are forcing.

Apple does not hypnotize but still does everything in it's (marketing) power to make you buy their products, every upgrade cycle again. And they are really, really good at it. So if OP is human, (s)he can be susceptible to this.

Now that they have the M processors, they have yet another home-made component where they can endlessly talk about it's improvements.

Of course nobody is pointing a gun at your face, but making you do stuff can come in many forms :)
 
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Apple is good at marketing and because of that they make you feel like you need to upgrade every year.
 
Macs used to get an update twice per year in the good old times before Intel screwed up their roadmap. Apple is now trying to get back to something like that. It's great both for them and for the customer. I have no idea what OP's problem is, but having a predictable, steady roadmap is a GOOD thing.
 
I cant believe most people are lapping this up. This is wrong and apple is now flipping off each customer who purchases a product. even mac OS is now 14 15 16 17 18 eat ****. Now its known the M2 is worse and contains shrinkflation yet apple demands me upgrade yearly. news flash my iphone 13 feels like like my 12 and my 11 did. the 14 probably will too. Yea nice upgrade with the 14 and 16mbp.. now to spit in the face of everyeone who dumped 3k to have the latest and greatest with instantaneous obsoletion.
This is hogwash.
 
Haha, if people are free of functioning braincells, no computer will help and upgrading every year neither 😂

Just bought MacStudio and Studio Display. Expect them to be of great use til 2030 at least.
But I will most likely add another display soon.
 
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