Here's the big thing I really struggle to figure out:
Apple is the most valuable company in the world (on and off, always near the top). They must have a huge amount of employees. What then are they all doing?
1. The iPhone has remained essentially the same for as long as I can remember. Yes we get a new camera nearly every year, yes we got better Touch ID and a force touch screen, but overall, the phone is the same! You could've come up with this with a handful of people at most.
2. The stuttering iPad has got thinner and bigger with a stylus. Again, easily done with a handful of people.
3. The Apple TV gets apps. Great but probably easy enough to slap a new skin in iOS.
4. The Apple Watch, I was excited but a year on it's the worst Apple product I've ever owned. I resent having a watch that won't last a full day on one charge. Utterly pointless.
5. iMac gets a great screen.
6. MacBook, super thin, USB and new keyboard. This is the product that could easily have been developed alongside the new MacBook Pros and perhaps it actually was.
I've probably missed a couple of things off the list, but I think I've got the main ones. When you looks at that list, you've got to wonder what the hell they are doing in Cupertino. Either the new MacBook pros are ready but they need to be announced alongside MacOS for whatever reason, or they're disappointing enough to need to be sandwiched between a new Apple Music app (oh great, thanks) and a couple more Apple Watch bands.....or maybe the apple car will fly and that's what everyone is working on!
That's my opinion anyway. I hope I'm proved wrong.