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Apple Mixed-Reality Headset Rumored to Cost ~$1,500 to Manufacture
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I asked my wife if we could skip a mortgage payment and get a pair lol
Apple of the past would try to recoup the $1B in the short term via hardware sales, but modern Apple will likely do it long term via services and App Store fees.
Thus, I can see this retailing for $1499.99 based on this new estimated information. With Pay Later and Cashback, it won't be that hard to swallow.
Thus, I can see this retailing for $1499.99 based on this new estimated information. With Pay Later and Cashback, it won't be that hard to swallow.
Really? It's only as expensive as a phone or laptop. Considering a Corp Oculus is 3 tines the price..
Recoup? They are a trillion dollar company and can afford any loss 👌👍
High quality night vision goggles used by the military cost up to $50k each.
While there's no doubt the market for this product will be small in comparison to anything else Apple sells, if the cost to manufacture is let's say about $1600; I think that Apple is going to surprise everyone with the actual retail price. Everyone is expecting $2999; watch it be $2499. Still very expensive but a price surprise like that would lead to more sales.
To recoup the billion dollar investment, they need to sell about 400,000 of these. At $2999, it would be about 333,000. That could be done within a year or two if the rumored features are true.
To recoup the billion dollar investment, they need to sell about 400,000 of these. At $2999, it would be about 333,000. That could be done within a year or two if the rumored features are true.
Medical, hospital, surgeons, engineers, power plants... Endless possibilities to be used by the 1000'
Medical, hospital, surgeons, engineers, power plants, microbiology, botanic, security, AI..., Endless possibilities to be sold and used by the 1000'. Not just basement gamers: but the professional world is very much on need of instruments to advance their search and, or their “modus operandi”> The success is already assured. And Apple knows. Meta, Microsoft, and Alphabet were nothing but boys’ toys
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They should sell it for $1999 to start, gives it a shot. Then release a more advanced option next year for more and keep the base version at $1999.
No way, there are many other costs besides the BOM.
iPhones typically sell at 3 times the estimated BOM. Even if they skip their 30% margins, the $3000 estimate sounds really close.
Facebook, Microsoft, and especially Google also have a history of being too early, completely misreading the market, or just giving up without properly trying.
Apple has a history of waiting until the time is right, sticking with things, and (usually) giving them the proper support they need to succeed.
Good point about the watch, but we’ve also had decades of science fiction giving us dreams of better computer interfaces.
I don’t know if today’s Apple will be able to do it, they’re not the same company they were ten plus years ago. It could go either way. But I wouldn’t write it off completely just yet. If we are ever going to get this technology, someone is going to have to do the hard work and push it forward.
I’m not so sure. I remember several failed tablets before the iPad and a similar cycle with the iPhone.
None of those are exactly “mass market” and they still require developers to develop the necessary applications even though there is no “mass market” volume prospect.
Granted, pros in those fields have no problem paying big $ for tools they deem effective, but then note that those fields you mention could also be served by hardware from existing players in VR/AR.
Just looks like an uphill battle for Apple and unlike other products in Apple’s history, it’s really difficult to see how they are offering significant innovation over competitors. If the list of materials in this rumor is anywhere near correct, this device is still a pixel display with a lens, just like a lot of the others.
You have a (rumored) $3000/month mortgage payment? 😲 Even if Apple sells it at cost; you have a $1500/month mortgage payment? How oversized of a house do you have?
This is JUST the beginning of the future of computing.
The various posts on many of these threads echo the exact same sentiments being thrown around about the iPod, iPhone before they were released.
It’s hard to see the future sometimes, but Apple does it very well.
People are going to be blown away on June 5th.
The various posts on many of these threads echo the exact same sentiments being thrown around about the iPod, iPhone before they were released.
It’s hard to see the future sometimes, but Apple does it very well.
People are going to be blown away on June 5th.
Chump change. Apple just announced another $90B in stock buybacks. I'd rather see them invest in R&D and try new products like this (even when I really don't think there is a market for it yet).
I’m guessing that R&D has shown itself in iOS / iPadOS through the addition of the LIDAR sensor, measuring app, and all the AR features that have been added over the last few years. This would gives Apple tons of calibration data to use, as well as amortizing R&D costs.
TheYayAreaLiving 🎗️
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So Apple wants to charge us double the price. 🤦🏻♀️
If they added an x-ray capability, like you used to see in those ads in the back of comic books, then there might be an audience for it.