Apple Music Super Bowl Ad Features Tim Cook, Ludacris and More

[Lakersfan74]

Of all the conspiracy theories these days, this one that is going around has to be the wackiest. And of course should San Fran win, all those pushing this weird agenda will go quiet.

I think the chances of that happening is far greater than the 49ers winning. NFL is a business they will gain more with the Chiefs winning.

 

[Rychiar]

Yea I was mad when they did this. Not a fan of their music, was able to delete from my library when they finally made that available after the backlash. Also at the end it looked like devil horns when they were doing the "#1"

Is there a problem with devil horns now? 😂

 

[kerwinox_]

For me it's really nice and fun ad

 

[ProfessionalFan]

I think the chances of that happening is far greater than the 49ers winning. NFL is a business they will gain more with the Chiefs winning.

The NFL is not fixed. Do you realize how many people have to be involved to fix it? I can't believe I am even wasting time debating this though.

If it was fixed, they'd fix it for gambling purposes not for freaking Taylor Swift

 

[H. Flower]

Tim Cook has 0 screen presence or charisma ; he should not be featured in any ads let alone comedic ones.

 

[crsh1976]

I find it odd that someone with a dead career is headlining the Halftime show. Last time I heard his name was at the 2002 MTV VMA's, and it was Triumph the Insult Comic Dog.

"Usher! Usher! You're having a great career, but so was Seal. Now he IS an usher!"

He's a brand more than an active singer at this point, hence why we get this sort of unnatural cross-sell promotional stuff happening.

Tim Cook wearing an Usher t-shirt does not help, either.

 

[Harry Haller]

Do football fans really listen to this crap?

Not this one in almost 60 years.

 

[ThomasJL]

During the Super Bowl 40 years ago, in 1984, Steve Jobs ran the legendary "1984" advertisement that won the following awards:

• 1984: Clio Awards
• 1984: 31st Cannes Lions International Advertising Festival—Grand Prix
• 1995: Clio Awards—Hall of Fame
• 1995: Advertising Age—Greatest Commercial
• 1999: TV Guide—Number One Greatest Commercial of All Time
• 2003: WFA—Hall of Fame Award (Jubilee Golden Award)
• 2007: Best Super Bowl Spot (in the game's 40-year history)

Source: https://en.wikipedia.org/wiki/1984_(advertisement)

Here we are now at Super Bowl time 40 years later, in 2024, with Tim Cook running this "Where's USHER?" advertisement.

Do all of the Tim Cook supporters finally see how far Apple has fallen under his leadership? (Cue the predictable replies about how Apple has made far more money under Cook than under Jobs.)

 

[jimbobb24]

Tim is an odd choice. Do people know who he is? He is not super famous like Jobs. He is just sort of low charisma and boring. Not sure Apple has anyone better since none of their leadership is super famous. As it is it seems ok.

 

[jimbobb24]

Funny enough, music has brought in a whole bunch of new viewers the last few months.

The greatest cross promotion in history. Probably completely fake and contrived but wow is it working.

 

[zapmymac]

I'm guessing Usher is involved because he just announced his Residency in Las Vegas...

Taylor wouldn't do it, as I believe, it's a free gig, and she does not need the PR, unlike Usher 🤣

I like Usher and Taylor. I do not like football (I like playing it though), I only watch for the adverts.

 

[pacmania1982]

I have to admit I thought that was quite funny. I loved the uncomfortable silence face from Tim and then the hanging up.

 

[Digital Dude]

For all the wealth of Apple I expected better. 🤷‍♂️

 

[CharlesShaw]

Tim is an odd choice. Do people know who he is? He is not super famous like Jobs. He is just sort of low charisma and boring. Not sure Apple has anyone better since none of their leadership is super famous. As it is it seems ok.

I agree he’s an odd choice, but apparently PR has decided it’s better to use the CEO than not to. I mean, we all know the sort of product ads they could wow people with, so it’s clearly done for a reason. Good question about him being known or not. He’s in the news and at every product launch, keynote, etc.

 

[JordanCautious]

Felt a little stiff I'm ngl lol. I like Tim but someone get my man some acting lessons lol

 

[CarAnalogy]

You're boycotting the Super Bowl for what reason?

Probably a Bills fan.

 

[Rogifan]

Usher seems so two decades ago. If the Super Bowl is going to go for nostalgia how about some rock and roll for a change?

 

[kylelerner]

Way to Usher in the awkwardness.

 

[kylelerner]

Let him Cook.

 

[Coleman2010]

Subtle flashing of the triple sixes at the end of the trailer. How clever. /s

Are you one of those people?

 

[Coleman2010]

Do football fans really listen to this crap?

Yes

 

[Coleman2010]

Tim Cook’s questionable taste in music... as you said there are great young talents out there yet Apple still rehashing the old; Taylor S and now Usher and let’s not forget the U2 blunder that auto downloaded on millions of computers.

How Apple And U2 Made An Unforgettable Blunder And Who Is To Blame

Bono has now recounted an infamous muck-up when a U2 album snuck into everyone’s iTunes account.

www.forbes.com

Maybe because young people aren't the target audience. Young people do not have the disposable income that the generation that likes Usher has.

 

[Chuckeee]

Of all the conspiracy theories these days, this one that is going around has to be the wackiest. And of course should San Fran win, all those pushing this weird agenda will go quiet.

Unfortunately, that’s not how These conspiracy followers think. If San Francisco wins, then they will claim it’s because of all the publicity they put forward stopped this hidden agenda.

 

[Jax44]

What is that MagSafe stand he's using with his iPhone?

Twelve South Forté for MagSafe Charger​

 

[xDENTALPLANx]

The biggest surprise of that ad is that they called it a “text message” rather than an iMessage