Apple (or any other company) will never ever beat Google

[Oletros]

Apple brought multi-touch to the masses and patented it. The lawyers ultimately decided otherwise it was too generic.

This is false, they didn't patent it. Please, read what the patent and the trademark was about,.

 

[Robisan]

The problem for google is three fold:

1. Mobile ads pull in a fraction per click of what Desktop ads do
2. Mobile advertisers aren't stuck with google, they are flocking to social network ad placements such as Facebook, Google will never have the same dominance on mobile that they did on the Desktop
3. Goldman Sachs just estimated that 75% of Google's mobile search revenue comes from iOS...while it's very clear that Apple is setting up it's future iOS versions to cut out Google (Siri enhancements, Apple Search, etc.)

So yes, mobile is helping Google, but even if they got 100% of mobile ad serve revenues, the cost per click is a fraction of Desktop search. It's like replacing the V8 in a pickup with a 4 cylinder engine. It'll still do *something* but it will never be the same.

http://www.nytimes.com/2015/05/28/t...or-android-despite-market-dominance.html?_r=0

Respectfully, I think you missed my point. What I meant is that the quality value of desktop ad placements (and therefore what can be charged for them) is enhanced by the data gathered from mobile (e.g. Maps utilization, location tracking, Keep content etc.).

 

[NT1440]

Respectfully, I think you missed my point. What I meant is that the quality value of desktop ad placements (and therefore what can be charged for them) is enhanced by the data gathered from mobile (e.g. Maps utilization, location tracking, Keep content etc.).

But that doesn't matter if at the end of the day, the cost per click is still a fraction of the revenue Google currently relies on. That means less money, no matter how effective the ad is, Google is still making less.

 

[Skoal]

I dunno. This is the sort of stuff I doubt Apple can afford to be caught lying about. We will know when iOS 9 is released, but if Apple shows that they are able to simulate a "Google Now" experience while keeping your data on device, it could be huge if more people start demanding that Google starts doing the same.

It'd be interesting to see how Google would respond considering the fact is that Googles entire business model is based on giving you a "free" product in trade for your entire life. I'm not knocking Google for that. I use a couple of their products with the hopes that one day I don't regret it. I doubt I will! BUT....Their intentions aren't a secret and we all know nothing is free. I don't like the idea that a company can piece together virtually everything about me, then take that info and sell it to whoever will buy.

 

[Oletros]

It'd be interesting to see how Google would respond considering the fact is that Googles entire business model is based on giving you a "free" product in trade for your entire life. I'm not knocking Google for tha

Yes, you're knocking them since that "fact" is not true

 

[epicrayban]

Don't know where this thread's at, but this is pretty damn cool.

Innovation: http://www.mensxp.com/technology/la...-insanely-advanced-it-will-blow-you-away.html