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Apple Promotes iPhone 15's 'Find Your Friends' Feature in Star Wars-Themed Ad
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Great ad. The only piece of feedback I would have given them is they should have ended it after the type comes on when they're all nodding their heads in-sync. Went just a little too long at the end.
I love Star Wars movies. At the same time, it concerns me that Apple is trying to appeal to Star Wars superfans with their marketing instead of being the "cool" brand they've long positioned themselves as throughout their rise to the top.
Why in god's name is this 3 minutes long? Get an editor.
It seems the ad was made by Lucasfilm.
The non-iPhones 15 version of Find My Friends combined with such terrifyingly archaic behaviors as using my ears, eyes and common sense when going to meet/find someone has yet to fail me.
Sure, this is extra convenient and precise.
But necessary if you already have the iPhones 14 and older version of Find My Friends?
No, not in my experience.
LOL, I bet you are fun to hang out with.
You've never had to find friends in a crowded place, I guess.
Nope, just had to make sure his cat was fedWhat the ad doesn't tell us is that the Mandalorian was late in meeting up with his friends which is why he needed to use the "Find Your Friends" feature. His iPhone alarm didn't wake him up when it was supposed to.
Is Your iPhone's Alarm Not Playing a Sound? Apple Working on Fix
Apple today said it is working on a fix for an iPhone software bug that has resulted in some alarms in the Clock app failing to play a sound at the...www.macrumors.com
One of those features I would never ever be able to convince my German friends to use over privacy concerns. I know some Germans that don’t even have FaceID enabled because they don’t want their face to end up in the wrong hands 😅
It's only useful if you have "friends" that you need to "meet up with". That's actually more common than you may think.
I envision using this to find my wife while shopping as she’s about Jawa height.
This is also better than my idea of putting one of those tall bicycle flags on her while shopping.
Apple is on the Disney’s board via Steve Jobs’ old shares.
Or, on Mandalore / in a convention centre packed with Mandalorians!
Why doesn’t this work on older iPhones? Typical of Apple to limit this to the newest iPhones only.
It's a hardware limitation. Previous iPhones didn't have the U2 version of the Ultra Wideband chip needed to make this work.