Apple Promotes iPhone 15's 'Find Your Friends' Feature in Star Wars-Themed Ad

[WillReedTV]

The boba tea really tickled me.

 

[Mousse]

These aren't the friends your looking for. You can go about your business. Move along.😁

 

[wigby]

How is this an advantage over just ringing them and saying, 'Where are you?' as we all do at the moment?

How are phones an advantage at all when we can just send letters and maps to each other planning a meeting spot in a few days?

 

[cfountain72]

Very cool feature, but it's going to be a few years before all my friends have 15 or higher iPhones to make this work consistently.

I'm not sure what the technology is that makes this work (Bluetooth, NFC?) but like so many things it would be much more useful if it was platform-agnostic and I could share location with people whether they have an Android or an iPhone.

If you're not moving around too much, use the What3Words app. https://what3words.com/clip.apples.leap

 

[Graphikos]

Hannah Solo... LOL. Loved the promo... bravo. Full of easter eggs.

 

[Graphikos]

If you're not moving around too much, use the What3Words app. https://what3words.com/clip.apples.leap

Sure.. but this Precision finding is for indoors, when GPS is far less accurate. This is the same tech for the Air Tags.

 

[jouster]

The houses are numbered 1138...

 

[Johnny907]

Shows the most ridiculous situation that most of us will never be in to use a feature that most of us will never use. Great.

In all fairness, I just used this feature at the zoo with my wife last weekend. Had to take our youngest to the bathroom and was trying to meet up with the rest of the family and her description of where they were wasn't making sense so I had her use this to set a beacon and found her minutes.

 

[Johnny907]

Also: Justin Long isn't just a Mac, he's also a Mando apparently.

 

[ignatius345]

If you're not moving around too much, use the What3Words app. https://what3words.com/clip.apples.leap

That is a very cool system.

Wait, are you Eric Adams??

 

[mrr]

Friggin’ FANTASTIC !!

 

[roar08]

This is one of my favorite Apple commercials. The iPod silhouette series is #1 IMO with Apple v. PC a close #2.

 

[Coffee50]

I love Star Wars movies. At the same time, it concerns me that Apple is trying to appeal to Star Wars superfans with their marketing instead of being the "cool" brand they've long positioned themselves as throughout their rise to the top.

I think dropping it on May 3rd is just a way for them to get in on the pop culture SW moment. I don't think Apple will drastically change the marketing we've seen from them.

This is similar to the Usher ad during before the Super Bowl...then they go back to releasing standard ads. The company is big enough with a huge consumer base to pull off multiple types of advertising.

 

[JordanCautious]

I'm not even a Star Wars fan and I found the ad very enjoyable to watch when I saw it earlier today lol. Wasn't surprised it was T-mobile who made it. I was surprised the Apple YouTube channel uploaded a ad like this since they usually make their ads in a different way

 

[GrayFlannel]

Seems useful. Get the invite and go the opposite way.


🏃🏼 ….. 💨 ➡️ 🧍‍♀️

 

[zapmymac]

That was pretty awesome! Apple ads don't usually make me visible smile or chuckle out loud 😂

 

[Brainjax44]

Queue the only guy with an iPhone 15 "whaat? it's not working for u guys???"

 

[bluespark]

This is really good -- it could have been a Super Bowl ad.

 

[Tagbert]

Very cool feature, but it's going to be a few years before all my friends have 15 or higher iPhones to make this work consistently.

I'm not sure what the technology is that makes this work (Bluetooth, NFC?) but like so many things it would be much more useful if it was platform-agnostic and I could share location with people whether they have an Android or an iPhone.

This uses a new UltraWide Band chip, U2, for the location estimates. That’s why it is limited to the 15. It’s a lot more precise and accurate than GPS or Bluetooth. Longer range than NFC.

 

[Tagbert]

Shows the most ridiculous situation that most of us will never be in to use a feature that most of us will never use. Great.

i could use that with my spouse in Costco.

 

[Razorpit]

Apple is buying Disney confirmed 😅

They need to wait a little longer. Get it on the cheap. At the rate their stock is going in a few months most of us will be able to buy them. 😄

 

[JosephAW]

None of my friends like to enable sharing of location, even among their family.

 

[red elma]

Lovely

 

[mejsric]

May the 4h be with you!

 

[Black Tiger]

Where was this filmed? Where is this city that has no homeless tents everywhere? If Apple paid its taxes, this could actually be what cities look like.