Oh yeah? Then why have they discontinued the X model, the only iteration to be canned after 1 cycle, other than the 5C, to make way for a “cheaper” X model?
The expectation is that a cheaper model will sell better, causing people to want to upgrade more, since they didn’t see that with the X.
The realization will come when that model also falls short of expectations. Only then will they begin to see that people are holding off on upgrading because they don’t want to lose their headphone jack, and are considering alternative companies. You will see.
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Their earnings were high only because of the price of the device. By all other accounts the X release was lackluster, no matter how Tim tries to spin it by saying things like “it’s been the best-selling smartphone each quarter” and yadda yadda whatever other spin on statistics he gave it.
The user upgrade cycles weren’t there. NEW Apple users bought the X, but not in a percentile range of upgraders that they would have liked to see.
Apple thinks it’s because of price (see: plans to produce cheaper X knockoff). I say it’s because of the headphone jack.
They will get further data suggesting that point once they release the SE2 without a headphone jack and it sells nowhere near as well as the original iteration. Apple will return to a headphone jack within 2-3 years.
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Funny, but as you already know, a home button or bezels in no way effect true convenience of use or involve dongles and extra money spent. Apple needs to branch out into developing nations, eventually they will saturate other markets. They want to hit India and others. The most populated country on earth. Headphone jack is still an industry standard and it’s going to ultimately effect market share. Biggest mistake Apple has made of the past 5 years, easily, IMO.
