The man who hired Steve Jobs explains Apples dreadful problem http://www.cultofmac.com/310787/man-hired-steve-jobs-explains-apples-dreadful-problem/
Good article. I think this comment is right on the money. Apple needs to show innovation sooner then later to keep moving forward.
I think Apple has a dreadful problem, Bushnell told The Australian Financial Review. There is a thing called the innovators bonus where you can get an extraordinary margin based on your innovation. Even though the fast followers can match your features, you get known for being the innovator, so your brand has a better image.
That bonus used to have a half-life of about eight years. I think that has now shrunk to four at most. If [Apple] dont continue with some remarkable innovation, then pretty soon their ability to charge premium prices for their products will go away.
Read more at http://www.cultofmac.com/310787/man...-apples-dreadful-problem/#0fhLFRKOqVas1riE.99