Apple To Hold Press Conference on iPhone 4 This Friday.

[samcraig]

Compared to the cash they have though it will be a drop in the bucket. And compared to what they could potentially lose in sales if they don't remedy the problem, it is also a very minimal cost. Apple has emergency funds reaching into the Billions, so a recall cost would be nothing to them.

The point isn't how it will affect their bottom line. The poster I was referencing said that a recall wouldn't cost that much.

That's false. A recall could cost upwards of 2-3 billion (at least). It doesn't matter what percentage of your funds are - a recall costs. So again - it's naive to make a statement that it wouldn't cost that much.

 

[Hovey]

The point isn't how it will affect their bottom line. The poster I was referencing said that a recall wouldn't cost that much.

That's false. A recall could cost upwards of 2-3 billion (at least). It doesn't matter what percentage of your funds are - a recall costs. So again - it's naive to make a statement that it wouldn't cost that much.

Correct. To say it wouldn't cost them anything is very incorrect.

 

[3kids]

I predict more of the same:

• iPhone 4 is the best product we've ever shipped
• xx% of users have reported they are able to make more calls in more places
• Stupid anecdote about 1 single user having some life-altering event due to the iPhone
• White iPhone 4 is shipping soon
• Our new firmware update will fix the issue users have been complaining about of having incorrect signal showing (even though this ISN'T the issue people are complaining about)

Sorry for the cynicism but after being constantly spoken down to from Apple "Geniuses" and how Steve Jobs writes his condescending email responses, I am not expecting much more.

that.

 

[Bodhi395]

My prediction:

Steve Jobs himself will come out and address the issue personally. He will first go into how great the phone is, how its selling extraordinarily, how its the best iPhone to date. Then, he will say, "But, we have become aware of an antenna issue." Then he will go into some specific tech reasons for the antenna, like how the revolutionary design of the external antenna has never been done before and thus there was an unforeseen issue.

Then, he will have his bullet point solution:

1)We will be doing a slight hardware redesign of all future shipping iPhones which tweeks the antenna so as to eliminate the problem completely.

2) Any current iPhone users who are experiencing problems are entitled to a replacement with the redesigned iPhone, if they request it.

3) Customers who currently own iPhone can also receive a free bumper or Apple store credit for $30 instead of getting a full replacement phone.

Then he will apologize and state Apple's commitment to "making the best products possible."

Exit stage left... problem goes away in a few weeks.

 

[jw nyc]

Posted this in another thread but probably more appropriate here...

I think Apple should take a big chunk of their marketing budget for the remainder of the year and put it into a "gift" for the customers who are affected by iPhone 4 issues. Apple has a chance to save face on Friday but they have to do it right. The company was/is known as having fantastic customer service and in upholding that reputation they should acknowledge there is an issue with the antenna and they should allow all iPhone 4 customers something substantial.

If they could fix the problem by changing a manufacturing process they should allow ALL early adopters to exchange their phone for new ones that work. If they can't, they should give all customers at LEAST a $100 Apple gift card which they should recommend be used for a Bumper and maybe another accessory. They should ALSO allow any person who bought/reserved an iPhone 4 as of the press conference the right to upgrade to the next iPhone with the upgrade price as soon as it is released (and if they have to eat the subsidy from AT&T, so be it).

If they were to do this I can guarantee that Apple would once again be looked at in a positive light by the public. They might not have much money left to market their products this year but making the company look THIS good is about the best marketing you could ask for anyway.

 

[Bobajobbob]

No one more thing?

 

[gloss]

Given Apple's recent track record, I am fully prepared to be underwhelmed and slightly insulted.

 

[Hovey]

Introducing the new iGlove

A free glove to put on your left hand!

Easiest way to do recall.....just like warranty service through apple.
Register online if you have the problem
A new iPhone will be shipped to your address plus return package for the defective phone
Send defective phone back within 14 days or be charged for the additional phone.
Easypeasy.

 

[calibrad]

No recall. This is the most likely outcome.

http://tech.fortune.cnn.com/2010/07/15/what-steve-jobs-will-say-on-friday/?source=yahoo_quote

 

[dsb411]

My Phone gets delivered today. Should I wait to open it until after the press conference?

 

[maturola]

My Phone gets delivered today. Should I wait to open it until after the press conference?

no, go ahead and enjoy, whatever happen it will not matter if your phone is on the box or not. besides....don't expect much to happen, tomorrow press conference will be just a bunch of PR BS and new countries

 

[wirelessmacuser]

Tomorrows press conference is a must see event for all of our sales people at work. We will see what Apples CEO does best. Suck people into his famous "Reality Distortion Field". A place like no other, a very dangerous place. A place with room for only one winner, the person in the turtleneck.