Orange look is beautiful, but not on an Alpine strap. Trust me, I spent 2 hours in the Apple store trying the AWU with EVERY major strap. Orange Alpine strap is actually not a good looking strap, nor is it functional. HOWEVER - it screams the message "hey look at me, I have the new AWU" better than any of the straps.
The orange flap on the trail loop is stunning as it matches the orange accents on the watch. That is what I want, but I absolutely love the new royal blue Nike strap. The 'Just Do It' logo is so nice and subtle - a proper sports strap for a proper sports watch.