Hey everyone,
I've been pondering over something lately, and I couldn't help but notice how Apple seems to have lost sight of the original purpose behind the iPad. Remember when it was positioned as the perfect middle ground between a computer and a laptop? A companion device, ideal for light work, school tasks, or on-the-go productivity?
But now, take a look at the current iPad lineup. The prices have skyrocketed, putting them in the range of high-end laptops, yet they can't even run a basic macOS. It's perplexing. Why invest in an iPad when you can get a more versatile and capable laptop for less?
Think about it: for illustrators, photographers, writers, and professionals alike, the iPad falls short in comparison to laptops. It lacks the flexibility and power needed for intensive tasks. Sure, it's great for consuming content or casual browsing, but when it comes to serious work, it just doesn't cut it anymore.
I miss the days when the iPad was a budget-friendly option for those who didn't need all the bells and whistles of a full-fledged computer but still wanted something more substantial than a smartphone. It's disheartening to see Apple prioritize profit margins over the original vision of the iPad.
What are your thoughts on this? Do you believe Apple should refocus on the iPad's roots and offer more affordable options that cater to productivity needs? Let's discuss.
I'll be honest: In the months and weeks leading up to this week's events, I've been pondering the exact same thing.
The iPad was originally created to be that perfect in-between device between a 13-14-inch laptop and a smartphone.
It feels like, for the most part, at least since the advent of the iPad Pro, the intended aim (on Apple's part) is to instead slowly cannibalize that 13-14-inch laptop market. By the time you need anything bigger, a 16-inch MacBook Pro or similar caliber 15-17-inch PC laptop will be the best choice all around.
With support for ever advancing Apple Pencils and keyboard attachments that cost nearly (or just) as much as a base model 10th Generation iPad does on its own, the iPad has stopped being that perfect middle device and has instead tried hard to replace the MacBook Air and similar caliber PC Ultrabooks. Hell, I work in IT and have concocted proof of concept plans that would replace lower-end Macs with 12.9/13-inch iPads. If all of your Mac apps have iPad versions, it kind of makes perfect sense and is a whole lot cheaper (when you consider that you no longer need corporate anti-malware software solutions and that MDM per-device licensing is a fair bit cheaper for iPads than it is for Macs. The point being is that the iPad is no longer trying to co-exist with a 13-14-inch Mac laptop nor PC equivalent. It's trying to replace them altogether.
That being said, choice is good and I don't fault Apple for releasing the past five or so generations of iPad Pro. They're good products! But positioning them as iPads and not as completely different creative tools running a different OS better suited to said creativity (rather than STILL being a blown up Smartphone OS with extremely kludgy multi-tasking and limited control) (And no, I'm not talking about macOS on iPad!) sets Apple up to fail to meet expectations that these devices will even come close to using the power of M-series SoCs. The iPad Pro is a powerful creative tool that DOES do a few things better than a Mac, iPhone; but unless you need it, it's not worth the rent money it costs to buy. And this is Apple's flagship iPad. You could argue that it's the perfect between product between an iPad (be it standard or Air) and a Mac, but even then, the iPad Air is also being positioned to cannibalize 13-14-inch Macs and PCs, especially now that there's a "13-inch" iPad Air on the market.
Before we had Smart or Magic Keyboard attachments, the iPads were perfect at what they were originally intended to do. Now, the only iPad that feels like it isn't trying to incentivize me to turn it into a computer replacement is the iPad mini and I love it all the more for it.
I own an iPad Mini, 5th gen., just wi-fi and 64GB. A great buy, cheap but competent. It is my “MacBook”, for I don’t have one 😉. What I’m trying to say is that, if you stay away from purposeless spendings, iPads still fill the gap the OP mentions.
It's totally true. You could buy a 10th Generation iPad or an M2/6th Generation "11-inch" iPad Air, and completely ignore the Apple Pencil and the Magic Trackpad and it's basically the modern version of that original iPad that Steve Jobs introduced. I think the point is that it's not marketed that way. I hate typing on any iPad keyboard for any iPad smaller than a 12.9-inch iPad. Obviously, I'm not in enough of a majority there or else Apple would've only supplied those accessories for the larger iPads. Still though, there are many who look to even a 10th Generation iPad as being a possible laptop replacement. Certainly the 11-inch iPad Pro is the cost of a laptop now.
For how large the 12.9-inch iPads are, I can't imagine prospective buyers won't at least consider the keyboard strongly. Then, at that point, it's no longer Steve Jobs' original idea.
Yeah I'm not sure I understand the purpose of this thread. The iPad and/or iPad Air serves the "forgotten purpose" perfectly well as far as I know.
While that is true, the goal posts have clearly moved. Apple expects more of their iPads and, now, so do we. Yes, an M2 "11-inch" iPad Air still serves those purposes, but that's not what it's marketed to do anymore. And what it's now marketed to do, it is kludgy at doing, compared to a traditional laptop. (Obviously, anything involving the Apple Pencil is a huge exception to this.)
That's not to say that one can't buy a 10.9-11.1-inch iPad Pro or iPad Air to meet those needs. But it's somewhat overkill.
It's not like the OS on iPad regressed since it was first introduced. What exactly is the expectation here?
It did in some respects to multi-tasking. But those gripes are minor and neither here nor there.
Again, we were given processors that gave Intel processors a run for their money, but with nothing to apply them to. Other than the use and optimization of iPad versions of applications and games most still prefer to use on traditional laptops and desktops, I'm not really sure what this extra performance gives us. We're just being told that an iPad costing $600-2000 can do more than the iPad now costing $350-650, when, with the exception of some of the creatives and creative workflows out there, the iPad is still best at and best for things that are more than adequate to do on the latter.
The 13" iPad Air starts at $799, and probably will be often discounted at Amazon/Best Buy
Considering a Galaxy Tab S9+ starts at $899, the "13-inch" iPad Air is a fantastic deal. To the OP's point, though, it's more laptop replacement than laptop compliment...unless, that is, the laptop you are trying to compliment is a 15-17-inch MacBook or PC laptop of some kind.
That's not what the original aim of the iPad was at all. Take a look at these screenshots from the announcement of the first iPad (thanks 2010 for the 360p resolution):
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The iPad wasn't meant as a miniaturised laptop. In fact Steve Jobs explicitly made a point of this by roasting netbooks, saying that they were just cheap laptops that run clunky PC software. If he were still alive, the idea of putting Mac OS, which has no considerations whatsoever around optimising it for tablet use, like so many people on MacRumors seem to want, he'd have a fit.
He didn't want the iPad to be a secondary device, he wanted it to be people's first choice for many tasks, namely the above ones, and in my opinion the iPad is still unambiguously better at these things than a phone (except music) and a laptop.
Browsing and e-mail are debatable. If I'm on the go (which, at this point, I only really prefer to be using a tablet on the go if it's an iPad mini, unless I'm taking my iPad to a friend's house), sure, browing the Internet or checking e-mail on an iPad is way more convenient than doing so on a laptop. Taking notes, reading books, also superior on an iPad. Videos, Music, Games? Nah; a traditional computer still wins (though Music is entirely subjective; though for those of us with traditional MP3 collections, you can't really manage nor add to what's on an iPad. In that regard, it's far from convenient and more like an iPod.
In a nutshell, he basically wanted it to be the perfect consumption device. And for millions of people it is. The aim of replacing a laptop only really came in the mid 10s when the iPad Pro came out, and that's still a work in progress. And as for affordability, as some have already pointed out, the base iPad, the spiritual successor to the original, is less than half the price of the original when it first came out, adjusted for inflation.
The 10th Generation iPad carries the goals of the 1st Generation iPad. This much is true. However, the iPad Air and iPad Pro are on a whole different mission and it's not like, with Apple Pencil support, Keyboard and Trackpad attachments, and now, front facing cameras in landscape mode, the standard iPad isn't flirting with joining them on said mission.
Not everyone needs the Magic Keyboard or the Pencil. And there are third party alternatives for both.
Sure. But that's kind of beside the point.
The issue is the iPad Pro and as I’ve said elsewhere I think even inside Apple they’re unclear about why it exists.
I think they have an idea what they want it to do. However, I do not believe there is currently evidence to suggest that said idea is at all grounded in reality.
The thing is if you’re going to create an incredibly powerful iPad with a nice, big, beautiful display and nice keyboard people will want to use it for more than just consumption.
THIS RIGHT HERE!!!
Honestly Apple should get iPad Pro’s biggest power users in a room to tell them what iPadOS needs to make the iPad Pro better. Do a listening session similar to what the did with the Mac after the trash can Mac Pro debacle.
I don't disagree at all with this sentiment. However, I think the problem there is that they technically haven't disappointed anyone yet. The iPad Pro was always a niche product. The artists and creatives that it's catered to still love and rely on it. It's those that have the option NOT to buy one that are upset with it.
“Pro” has always been a marketing term. People, with the advent of the M1, started to misinterpret this. But Pro means quad speakers, screen features, and it used to mean a P3 display. Nothing else.
It started at least a decade before the advent of the M1. The very first 13-inch MacBook Pro followed by the joke that was the initial releases of Final Cut Pro X were where that crap started. And consumers have been eating it up ever since.
Pro usually means the best specs.
In an iPad, maybe. That's definitely not true of just about anything else Apple sells with that word in its title. Hell, Pro, following 'M' and a positive integer isn't even the best of Apple's SoCs. Historically, only Apple's larger laptops have been worthy of that moniker, and even then, it has been laughable at times.
With the first 13” Pro in 2015, it meant bigger better screen, faster processor, double the RAM, four better stereo speakers, smart connector with keyboard, etc. so not that different from now.
That iPad Pro was closer to what the larger iPad Air is now than it is to what the 13-inch iPad Pro and the last several 12.9-inch iPad Pros have been. Speakers are pretty much the only area that hasn't since caught on in iPad Air parlance.