Certain features can be a little gimmicky, but many people change their phones every 1-2 years so having a novelty feature can be enough to interest people. In the earlier iPhone years because technology was improving so quickly year on year, each release felt like a major step. Apple has lost its way. Fundamentally very little has changed with the iPhone in the last 4 years. since the X.There’s a function to the notch. You can do a pin hole but your relying on fingerprints for security. I frankly like the Face ID array. For the most part I prefer it over Touch ID.
120hz I don’t think it’s ground breaking technically but hey whatever. Flip fold phone eh I guess innovating? Sure.