1a) Kudos! I don't use Facebook either, never have.
2b) Yes Google does use a host of tracking tools... Notice my longstanding Signature below. It's DuckDuckGo. That said far more nefarious is big data, an entire industry that's got everything on everyone. In concert with the insurance industry, they're the worst.
3c) This incident simply highlighted how successful Apple is / was in getting certain Apple users to believe the company line. The warm fuzzy story that Apple loves and protects you. Excuse me while I puke.
I don't hate Apple, nor do I advocate for any company. It's just business, a game Apple has mastered.
DDG is my search engine choice was well. I don't mess with anything Google. You might have a point in the Apple marketing thing but I still believe that the iPhone is still the lesser of two evils. Kind of like choosing our next president.