Going on the pricing bit. I really could see it going either way. I could maybe see Apple (especially with recent actions like having the 16" MBP replace the 15" in price and not have it be a jacked up Pro Premium product like they easily could have done) passing on the price savings to the customer, even if just a bit. Like you said they could use that lower pricing to lure in people to try ARM so that people taking a chance on an unproven chip won't be paying a premium to do so. However, i could also see Apple presenting confidently that ARM would be much greater in brute strength and efficiency over Intel. If they advertise/communicate/prove that effectively, people who need the power will be willing to pay more for it i would think. Plus with new tech like this getting introduced into a product, it usually starts high priced to make back the R&D dollars spent on it and then comes down in price later. It could go either way.
Is it new tech or is it an expansion of something they've been working on for at least 10 years?
I think in terms of pricing, base level price points would be maintained... but the top end configurations may come down in price with processor upgrades no longer being bundled with ram and storage upgrades for stock configs.
At the bottom end, eventually "last year's" processor could be used to reduce prices in the MacBook Air.
But I don't see huge potential for differentiated performance within product lines, because so far Apple seems to have favoured economies of scale. To pull it off, Apple would have to be confident they could keep ahead of Intel's top performing processors (i7/i9) at each level of power draw but price them against the budget models (i3).