There is always a choice, there is also always a starting point. You were able to start a business, some go to work at an airport 40 mins away from the city and they themselves live about 40 mins away from the city in the other direction, ie, it totals up for them at about 90 mins each way. I don't do such commutes, but I know a lot of people who spend at least 1,5h on public transport, and I can safely say 80% of them would LOVE to live closer to their jobs, but cannot. Again, there is a choice, but there is also a starting point/lack of opportunities and other factors. You gotta look outside your own box for a moment.
As for the feature, it works, at least for me and it makes my life just a little bit better and comfortable.