Backlit Apple Logo Could Make a Comeback on Future MacBooks

[tonyr6]

The only good thing about this was you knew by the backlight if your macbook was really sleeping.

 

[Apple Knowledge Navigator]

A whiff of desperation.

The Mac is consistently trending higher sales volume; in the last posted revenue it made $11.51 billion vs. $9.36 billion estimated, up 25.39% year-over-year, and is outpacing the market. Not sure where the desperation comes into this.

 

[Atomic1977]

This would be really cool if it was on iPads and iPhones as well.

 

[DroidBro]

Glowing  logo on the black mba would be sexy. Would buy.

 

[segfaultdotorg]

Really hoping we see this on the upcoming PowerBook G5.

 

[darngooddesign]

The illuminated logo eventually caused burn in on the display. Presumably the new patent prevents this.

Maybe on the cheaper non-retina screens, but I've never seen a retina screen with burn in; my 2008 15" and our two 2014 13" MBPs don't have it and the 13s are in daily use today. The logo is just the screen's backlighting so what exactly is burning in?

 

[Zdigital2015]

I'll be honest, I miss seeing them


View attachment 2105617

I’ll be honest, I don’t, always gives you away when you’re working in the dark. Time to go find a sticker to cover it up when I upgrade in a few years.

 

[DougTheImpaler]

I would really love to see this come back. Maybe give me some control over whether it's on, but otherwise, let's do this. In four years when I upgrade (already have a 14" M1 Max, so no reason to do that right now) I'll be on the lookout for backlit logos for sure.

 

[Complex757]

I hate that I would actually upgrade for this"feature".

Me too

 

[justperry]

About time.👩‍💻

Sorely missed.

 

[theorist9]

I recall reading the reason they dropped it is that the translucent window allowed external light to shine on the back of the display. With the old displays, this wasn't (that) visible on the screen itself, but with the new ones it was. Thus they had to make the entire back opaque. It sounds like the idea here is to add thin layer that acts as a one-way mirror, and have it face outward, so light can go out but not in.

 

[Alpha Centauri]

The 2011 unibody MBPs definitely have it - I think it was even there for later PPC models!

My 2009er MBP has it.

 

[ridgerock]

I'd rather it if they invested in making Siri and spell checking work properly.

 

[Alpha Centauri]

The illuminated logo eventually caused burn in on the display. Presumably the new patent prevents this.

Not quite understanding how that's possible since the logo is a byproduct of the display's back-lighting? I can though confirm that 13 yrs later I've no burn-in of any sort.

 

[B4U]

I still love mine with a sticker that makes it into a bright red apple!

 

[DummyFool]

I hope this means they might at the same make the display thicker like it use to be and like other manufacturers are doing it. So we can go notch-less.

 

[Unregistered 4U]

I’ll be honest, I don’t, always gives you away when you’re working in the dark. Time to go find a sticker to cover it up when I upgrade in a few years.

From the description, it sounds like it would look like the current shiny mirrored Apple when it’s off as it uses its own light source. So, likely a setting to just leave it off all the time.

 

[mike090910]

YES, please

 

[Unregistered 4U]

I recall reading the reason they dropped it is that the translucent window allowed external light to shine on the back of the display. With the old displays, this wasn't (that) visible on the screen itself, but with the new ones it was. Thus they had to make the entire back opaque. It sounds like the idea here is to add thin layer that acts as a one-way mirror, and have it face outward, so light can go out but not in.

They were also going for “color accuracy” at the time, and having a backwards Apple logo shaped area in the middle that was not 100% brightness controlled meant that any test over that area would fail. I know that mini-LED has a structure layer, but is it opaque? I’m thinking this patent is describing a separate light source that would face outward (instead of depending on a glow from the screen’s light?).

 

[Feyl]

To be fair, it was also created under JI.

That’s right. But I bet that was SJ idea. The glowing Apple logo just screams his name. And we all kniw that he was the master marketer.

 

[frou]

I don't like the light-up logo, because it's basically going above-and-beyond to try to draw other peoples' attention to what brand of laptop you're using. How is that anything other than poser fuel?

 

[theOmega]

Nah, was cool back in the day, would just be tacky today

 

[Madhatter32]

Love, love, love the backlit Apple logo. This is the best rumor I have heard since Apple dropped the butterfly and touchbar. Back to good old days when Apple was designed to be an Apple, not a thin and light PC travel notebook.

 

[danielsutton]

Now add RGB to the logo and all the gamers will flock

Yes!! There could be a backlit rainbow Apple logo, like the ones Apple used to put together n their products in the 1990s. Except the ones in the 1990s were not backlit.

 

[Unregistered 4U]

I don't like the light-up logo because it's basically trying to draw other peoples' attention to what brand of laptop you're using. How is that anything other than poser fuel?

And aren’t there other laptops like Alienware that use glowing logos now? It wouldn’t even be special at this point.