Checked out all three units (15'" TB, 13" TB, 13" Esc) at the Union Square store today. Off the record, one Apple Store employee said that if majority of users are reporting less than advertised battery life, there would likely be a class action lawsuit. They said a possible software/firmware update would address the issue. But this is obviously not coming from Apple Corporate.
Anecdotally, I unplugged all three computers and waited for computed remaining battery life.
Results:
15" TB - 10 hours
13" TB - 6.5 hours
13" Esc - 9.5 hours
I did this test twice, and then got:
15" TB - 3.5 hours
13" TB - 9.5 hours
13" Esc - 6 hours
Seems like the battery/power management on these are currently wonky.
I really hope they resolve this - the 13" TB really hits the sweet spot.
I certainly think if enough people bombard them over the next few months about battery limitations they will do something to fix it... just don't know what yet.