It's all so subjective. I've been switching back and forth since the OG Droid. Initially I preferred the customization of Android and found the iPhone to be limiting. Then back and forth until iMessages came into play and I truly enjoyed the ability to share high res images and video with family members on the same platform. Then I got bored again and started playing with Pixels- the fluidity and camera were much improved and the camera was best in class. Apps still flow differently- sometimes its a little functionality difference between the platforms, sometimes it is just outright better on iOS. Optimization in the garden is key. Lately though, I have really enjoyed the Pixel phones. I paid off my 11 Pro Max and got the 3aXL and ended up using it for a while and then it was time for my oldest to have a phone and started him there. So I got a Pixel 5. I think Apple has come a very long way in image quality and the optics are better. Google is still using older camera hardware. I still miss iMessages a bit if only because Apple isn't supporting the RCS format yet and I am not sure when that will happen. My wife bought a 12 Pro Max and I'll admit, the images are very nice. Then I pick up my Pixel and shoot an amazing Astro shot. I keep the iPhone just in case also knowing it's going to be solid for a while. That said, I've not had Pixel lag or camera issues (yet) but being able to unlock the Pixel at the grocery store with my mask on has been a firkin gift. I think Google will update the camera hardware this year and if so, I expect that it'll be pretty fantastic. I also hear Apple is going to do an Astrophotography mode on the iPhone 13. So much to like about both platforms and yet every year they get a little more similar.