That's exactly what they did. Apple has been maxxing out on profit generation from hardware and actual products (it's not everyday they develop a completely new line of product that's as successful as the Apple Watch). Therefore the only way to increase profits outside of developing new products is to provide services that are paid for. Apple Care + is amazing for them, considering that a vast majority of those who buy it don't have to use it. They know that for laptops, the vast majority dont have problems the first 3 years, therefore they are safe. For the phones, they've determined 2 years. Of course sometimes they have to replace devices, but their doing so at Apple's own manufacturing costs for parts, which is super cheap for them. So when you pay a replacement deductible of $129+tax for a new phone, they give you a new phone which at their cost is probably something like $500. BUT they also get your broken phone back, which has all of the internals working perfectly and can absolutely be transported into another device that'll be used to replace the next person's device. They aren't losing money anywhere any way you look at it.
The reason they added wireless charging is not to follow samsung (wireless charging is a joke and unnecessary), it was so they had an excuse to design the phone in such a way that if you break the glass, you have that massive repair bill waiting for you. Psychologically it had an effect on me. For the X and XS Max, i bought AC+ without hesitation. If the back glass replacement was a simple swap, I definitely would not have gotten it. Therefore over the 2 years, Apple got $562 from me for warranty.
Cliffs: Apple is brilliant.
Man, I think you honestly misunderstand what my post was trying to say. I get your point which is the foundation for the reason of my post. But I think you’re not seeing what I was trying to say. It’s cool though.
Btw, Apple is charging over $800 to replace an XS Max for broken screen out of warranty. Ridiculous premium. Better off going on kijiji buying used