A lot of mechanical watch people would say the exact same thing you are saying about the Apple watch. A beautiful mechanical watch is more of a statement. The Apple watch is just the same watch that everyone else is wearing. In fact its one of the things I hate in that we are all walking around wearing the exact same watch. With mechanical watches there is an individualism to them and they aren't just mass produced items that everyone from your grandmother to your 12 year old niece is wearing. I guarantee you that today, I will come across no less than 30 or more people who are wearing the exact same watch as me. I love the Apple Watch but I only wear it as a utility watch that I can beat up and don't really care about.
Don't get me wrong, I do love the AW, in fact I have two of them. But I only wear them as a daily wear because I sometimes and dealing with medical equipment that can beat up a watch pretty badly and I don't really care if the AW gets nicked up as it is in the end a disposable item that has little meaning to it.
The Apple Watch has a finite lifespan and a nice watch can last forever and even be an heirloom that is passed down through generations. To each their own but I'd take a luxury mechanical watch over an Apple Watch any day of the week, and that's coming from someone who owns both.