The value product is the M1 MBA, not the M2 MBA. The M2 MBA starts at $1199 and quickly goes up to $1600 if you want 16/512. The profit margins in hardware would probably be better than the iPhone Pro.
You can also see it in the financials, which Apple does us no favors with meaningful detail. Sales are down yet profit % is historically very high.At $1600, I'm 100% certain that the profit margins for M2 MBA hardware are better than just about any iPhone. Apple charges $400 for 8/256, which probably costs $10 in supply.
M2 costs about ~$60 per chip and has 20 billion transistors. A16 has 16 billion transistors. Just the back of the napkin math suggests that A16 costs about ~$45.
Edit: You're talking about M1 to M2. I was writing about M2 vs A16.
5 out of 7 announcements for the Mac Pro were at WWDC. So, better than even odds that the next AS Mac Pro will debut at WWDC this year.It's half and half and doesn't really guarantee that WWDC is meant for hardware announcements which is proven.
When Apple release the iPhone14 in 2022, only the Pro Max versions received the upgraded CPU (A16). The base iPhone14 uses the previous generation (A15). As part of their regulatory obligations to shareholders, TSMC has to provide updates regarding the capital expenditures and ROI. Digging into that information reveals important dates for when process nodes transition from development to volume production. These dates and the yield ramp are important to forecasting availability of supply.'I must have missed 60 minutes. What are you saying?'
Has Apple said this publicly?
Because of the availability of chip supply. Pro Max Ultra versions are used in lower volume high margin products. So, Apple can maintain a yearly update cadence and meet product demand by staggering product updates this way. This helps Apple maintain a performance edge over their competition.M2 Pro and Max weren't released until early this year when Apple updated the 14" and 16" MBPs. The M2 dropped last fall. So what are you even talking about by "release Pro Max Ultra first"?
If Apple where to put an Mn Pro/Max/Ultra/Extreme in a 13" Macbook Pro or Air - you'd have a point. But they don't do that. It's more complex. It does demonstrate Apple giving first preference to pro users.When Apple release the iPhone14 in 2022, only the Pro Max versions received the upgraded CPU (A16). The base iPhone14 uses the previous generation (A15). As part of their regulatory obligations to shareholders, TSMC has to provide updates regarding the capital expenditures and ROI. Digging into that information reveals important dates for when process nodes transition from development to volume production. These dates and the yield ramp are important to forecasting availability of supply.
Historically Apple has shown they prefer to update the hardware with the latest chips. They have historically been able to do so because their chip designs were manufactured using mature processes. When Apple acquired an interest to be an early adopter of new process nodes the date the process transitions to volume production and yield ramp now play into their product availability.
Thus a change in product strategy is mandated by the early adoption of the process nodes. The "new" product strategy enables Apple to release the product line at the earliest time. Otherwise, Apple would have to delay the release and/or significantly constrain supply.
So slightly less than 50% is also “WWDC is not for hardware announcements”? Really dude? And you had to make up an artificial argument too? You must really crave those internet points.Doesn't really count after Tim Cook took over Apple. So far, There were only 5 hardware announcements since 2012 so what can you say, huh? It's half and half and doesn't really guarantee that WWDC is meant for hardware announcements which is proven.
Because of the availability of chip supply. Pro Max Ultra versions are used in lower volume high margin products. So, Apple can maintain a yearly update cadence and meet product demand by staggering product updates this way. This helps Apple maintain a performance edge over their competition.
Point being, 3nm manufacturing is both expensive and in short supply (so much so that Apple has booked out TSMC's entire capacity) - Apple aren't going to waste capacity on larger parts for some time (as smaller parts yield much better, particularly early on in a new process whilst it has a higher defect rate per square mm), especially not for a value product. It will go into mobile chips first as the smaller size gets better yield, and that's the segment the improved power efficiency is critical for anyhow.
That's less than 50%. If you really argue, it's actually 3 hardware announcements since other 2 are just updates from previous generations. Now, does it sound like slightly less than 50%? Since WWDC WAS about hardware announcement until 2012, only 50% is already proves it's not for hardware announcements.So slightly less than 50% is also “WWDC is not for hardware announcements”? Really dude? And you had to make up an artificial argument too? You must really crave those internet points.
It's still expensive in terms of quantity of chips available out of it. If there are only X square MM of capacity at yield of y% then apple can either make a heap of mobile SOCs or a much smaller number of M3 and up.Apple has been booking the initial production runs of new TSMC processes for a while now, so the cost and supply factors aren't relevant to that practice.
Who would buy an M2 Mac pro with the M3 looming on the horizon?5 out of 7 announcements for the Mac Pro were at WWDC. So, better than even odds that the next AS Mac Pro will debut at WWDC this year.
Too simplistic a view. That pertains to the definition:Who would buy an M2 Mac pro with the M3 looming on the horizon?
So far, Mac Pro is rumored to use M2 Extreme or 4 chips of M2 Max so it's not really new. Cant really expect new features as M3 is expected to get ray tracing chips and other new chips. M2 series still disappointed a lot in terms of GPU performance as Nvidia out perform them even with RTX 30 series. Better to use M3 series.Too simplistic a view. That pertains to the definition:
The Mac Pro hasn't even been defined yet what it offers as a ASS workstation other then a guess of what SoC is being utilized such as a M2 Ultra. Of course that is the same SoC that is holding up the Mac Studio also.
- In a manner that simplifies a concept or issue so that its nuance and complexity are lost or important details are overlooked.
There has been lots of guess in the dark about this. Maybe WWDC will show up finally what Apple has kept completely out of sight?
This depends on the problem. There are benchmarks that show AS is faster than T4.M2 series still disappointed a lot in terms of GPU performance as Nvidia out perform them even with RTX 30 series. Better to use M3 series.
WWDC hardware announcements-Doesn't really count after Tim Cook took over Apple. So far, There were only 5 hardware announcements since 2012 so what can you say, huh? It's half and half and doesn't really guarantee that WWDC is meant for hardware announcements which is proven.
- 2019: Mac Pro, Pro Display XDR
- 2020: Macs with Apple Silicon
- 2021: AirPods Max, HomePod mini
Doesn't really count after Tim Cook took over Apple. So far, There were only 5 hardware announcements since 2012 so what can you say, huh? It's half and half and doesn't really guarantee that WWDC is meant for hardware announcements which is proven.
5 out of 7 announcements for the Mac Pro were at WWDC. So, better than even odds that the next AS Mac Pro will debut at WWDC this year.
Some of the tech experts are saying 3nm M3 is delayed until 2024.
Agreed except this is not a delay but consequence of Apple strategy. Base M3 will come after M3 Pro Max Ultra. M3 on track for WWDC launch with Mac Pro.Some of the tech experts are saying 3nm M3 is delayed until 2024.