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The value product is the M1 MBA, not the M2 MBA. The M2 MBA starts at $1199 and quickly goes up to $1600 if you want 16/512. The profit margins in hardware would probably be better than the iPhone Pro.

Semantics.... the M1 MBA is an old model. The M2 and M3 are baseline notebook CPUs, the entire MBA line is Apple's "value" notebook line (in the context of Apple hardware).

Point being, 3nm manufacturing is both expensive and in short supply (so much so that Apple has booked out TSMC's entire capacity) - Apple aren't going to waste capacity on larger parts for some time (as smaller parts yield much better, particularly early on in a new process whilst it has a higher defect rate per square mm), especially not for a value product. It will go into mobile chips first as the smaller size gets better yield, and that's the segment the improved power efficiency is critical for anyhow.

I would not expect M3 in anything until at least very late 2023 through mid 2024 - and most certainly NOT before the iPhone gets 3nm parts.
 
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At $1600, I'm 100% certain that the profit margins for M2 MBA hardware are better than just about any iPhone. Apple charges $400 for 8/256, which probably costs $10 in supply.

M2 costs about ~$60 per chip and has 20 billion transistors. A16 has 16 billion transistors. Just the back of the napkin math suggests that A16 costs about ~$45.

Edit: You're talking about M1 to M2. I was writing about M2 vs A16.
You can also see it in the financials, which Apple does us no favors with meaningful detail. Sales are down yet profit % is historically very high.

Apple's vertical integration has been very good for profits.
 
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'I must have missed 60 minutes. What are you saying?'

Has Apple said this publicly?
When Apple release the iPhone14 in 2022, only the Pro Max versions received the upgraded CPU (A16). The base iPhone14 uses the previous generation (A15). As part of their regulatory obligations to shareholders, TSMC has to provide updates regarding the capital expenditures and ROI. Digging into that information reveals important dates for when process nodes transition from development to volume production. These dates and the yield ramp are important to forecasting availability of supply.

Historically Apple has shown they prefer to update the hardware with the latest chips. They have historically been able to do so because their chip designs were manufactured using mature processes. When Apple acquired an interest to be an early adopter of new process nodes the date the process transitions to volume production and yield ramp now play into their product availability.

Thus a change in product strategy is mandated by the early adoption of the process nodes. The "new" product strategy enables Apple to release the product line at the earliest time. Otherwise, Apple would have to delay the release and/or significantly constrain supply.
 
M2 Pro and Max weren't released until early this year when Apple updated the 14" and 16" MBPs. The M2 dropped last fall. So what are you even talking about by "release Pro Max Ultra first"?
Because of the availability of chip supply. Pro Max Ultra versions are used in lower volume high margin products. So, Apple can maintain a yearly update cadence and meet product demand by staggering product updates this way. This helps Apple maintain a performance edge over their competition.
 
When Apple release the iPhone14 in 2022, only the Pro Max versions received the upgraded CPU (A16). The base iPhone14 uses the previous generation (A15). As part of their regulatory obligations to shareholders, TSMC has to provide updates regarding the capital expenditures and ROI. Digging into that information reveals important dates for when process nodes transition from development to volume production. These dates and the yield ramp are important to forecasting availability of supply.

Historically Apple has shown they prefer to update the hardware with the latest chips. They have historically been able to do so because their chip designs were manufactured using mature processes. When Apple acquired an interest to be an early adopter of new process nodes the date the process transitions to volume production and yield ramp now play into their product availability.

Thus a change in product strategy is mandated by the early adoption of the process nodes. The "new" product strategy enables Apple to release the product line at the earliest time. Otherwise, Apple would have to delay the release and/or significantly constrain supply.
If Apple where to put an Mn Pro/Max/Ultra/Extreme in a 13" Macbook Pro or Air - you'd have a point. But they don't do that. It's more complex. It does demonstrate Apple giving first preference to pro users.

Maybe they'll tweak their cadence and give the first 3nm die shrinks to the M2(x?) Ultra/Extreme...
 
Doesn't really count after Tim Cook took over Apple. So far, There were only 5 hardware announcements since 2012 so what can you say, huh? It's half and half and doesn't really guarantee that WWDC is meant for hardware announcements which is proven.
So slightly less than 50% is also “WWDC is not for hardware announcements”? Really dude? And you had to make up an artificial argument too? You must really crave those internet points.
 
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Because of the availability of chip supply. Pro Max Ultra versions are used in lower volume high margin products. So, Apple can maintain a yearly update cadence and meet product demand by staggering product updates this way. This helps Apple maintain a performance edge over their competition.

Two factors work against that. First, the initial runs of a new process always have lower yields of usable chips. Given that current production of 3nm wafers is already around 1/4 that of 5nm, there is a compounding effect regarding the number of SoCs available to put into machines. Second, that number is further reduced if they start with an Ultra SoC because its larger die size means less chips per wafer. To me, it would make more sense to start with a base M3 and stockpile the parts if necessary.

Point being, 3nm manufacturing is both expensive and in short supply (so much so that Apple has booked out TSMC's entire capacity) - Apple aren't going to waste capacity on larger parts for some time (as smaller parts yield much better, particularly early on in a new process whilst it has a higher defect rate per square mm), especially not for a value product. It will go into mobile chips first as the smaller size gets better yield, and that's the segment the improved power efficiency is critical for anyhow.

Apple has been booking the initial production runs of new TSMC processes for a while now, so the cost and supply factors aren't relevant to that practice. As these processes continue to get smaller, costs will continue to go up while yields will likely go down (at least in the initial production runs). I do think that it will be hard for Apple to procure enough 3nm parts for the iPhone 15 Pro/Pro Max without running into supply constraints like we saw with the 14 Pro and Pro Max last fall. Another option would be for Apple to drop those 3nm parts into the iPad Pro, especially if the rumors of a 14" model are true.
 
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So slightly less than 50% is also “WWDC is not for hardware announcements”? Really dude? And you had to make up an artificial argument too? You must really crave those internet points.
That's less than 50%. If you really argue, it's actually 3 hardware announcements since other 2 are just updates from previous generations. Now, does it sound like slightly less than 50%? Since WWDC WAS about hardware announcement until 2012, only 50% is already proves it's not for hardware announcements.
 
Apple has been booking the initial production runs of new TSMC processes for a while now, so the cost and supply factors aren't relevant to that practice.
It's still expensive in terms of quantity of chips available out of it. If there are only X square MM of capacity at yield of y% then apple can either make a heap of mobile SOCs or a much smaller number of M3 and up.

The MacBook Air market is not cpu/gpu performance sensitive. The mobile and AR/VR market very much is. This is where 3nm will go first.

The only non-phone product I expect to see 3nm in this year is MAYBE the VR/AR headset, if we see it.
 
5 out of 7 announcements for the Mac Pro were at WWDC. So, better than even odds that the next AS Mac Pro will debut at WWDC this year.
Who would buy an M2 Mac pro with the M3 looming on the horizon?
 
Who would buy an M2 Mac pro with the M3 looming on the horizon?
Too simplistic a view. That pertains to the definition:
  1. In a manner that simplifies a concept or issue so that its nuance and complexity are lost or important details are overlooked.
The Mac Pro hasn't even been defined yet what it offers as a AS workstation other then a guess of what SoC is being utilized such as a M2 Ultra. Of course that is the same SoC that is holding up the Mac Studio also.

There has been lots of guess in the dark about this. Maybe WWDC will show up finally what Apple has kept completely out of sight?
 
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Too simplistic a view. That pertains to the definition:
  1. In a manner that simplifies a concept or issue so that its nuance and complexity are lost or important details are overlooked.
The Mac Pro hasn't even been defined yet what it offers as a ASS workstation other then a guess of what SoC is being utilized such as a M2 Ultra. Of course that is the same SoC that is holding up the Mac Studio also.

There has been lots of guess in the dark about this. Maybe WWDC will show up finally what Apple has kept completely out of sight?
So far, Mac Pro is rumored to use M2 Extreme or 4 chips of M2 Max so it's not really new. Cant really expect new features as M3 is expected to get ray tracing chips and other new chips. M2 series still disappointed a lot in terms of GPU performance as Nvidia out perform them even with RTX 30 series. Better to use M3 series.
 
M2 series still disappointed a lot in terms of GPU performance as Nvidia out perform them even with RTX 30 series. Better to use M3 series.
This depends on the problem. There are benchmarks that show AS is faster than T4.

 
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Doesn't really count after Tim Cook took over Apple. So far, There were only 5 hardware announcements since 2012 so what can you say, huh? It's half and half and doesn't really guarantee that WWDC is meant for hardware announcements which is proven.
WWDC hardware announcements-
  1. 2011: MacBook Air, Thunderbolt Display
  2. 2012: MacBook Pro with Retina display
  3. 2013: Mac Pro, MacBook Air
  4. 2014: iMac with Retina display, MacBook Air
  5. 2015: 12" MacBook
  6. 2016: MacBook Pro with Touch Bar
  7. 2017: iMac Pro, HomePod, iPad Pro,
  8. 2018: MacBook Pro with Touch Bar
  9. 2019: Mac Pro, Pro Display XDR
  10. 2020: Macs with Apple Silicon
  11. 2021: AirPods Max, HomePod mini
  12. 2022: M2 MacBook Air and 13-inch MacBook Pro
  13. 2023: ?
It doesn’t mean that WWDC is “meant” for hardware announcements. Most of the time is spent on software, but they do manage to include at least some hardware in almost every WWDC. It’s just too good a chance to show off products while they have everyone’s attention. A lot of the hardware announced has been more “developer focused”.
 
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  • 2019: Mac Pro, Pro Display XDR
  • 2020: Macs with Apple Silicon
  • 2021: AirPods Max, HomePod mini

That would be the Mac mini DTK (Developer Transition Kit); with an A12Z SoC, 16GB RAM, & 512GB SSD; loaded with a beta variant of macOS 11, aka "Big Sur"...
 
Doesn't really count after Tim Cook took over Apple. So far, There were only 5 hardware announcements since 2012 so what can you say, huh? It's half and half and doesn't really guarantee that WWDC is meant for hardware announcements which is proven.

it really doesn’t have much to do with Tim Cook . There are lots of invented “but Apple blah blah blah “ reasons that get bandied around in these Mac/ apple focused forums . A more relevant drover though has been the Computek Conference that typically happpens a week earlier . That conference focuses on new tec( that drives the mainstream Windows PC market forward . So Intel and AMD and Nvidia typically line things up to reveal there .

So if more often than not, new Intel mobile processors came out and if appple had finished new laptop design to fit them …. then WWDC will happen to be right time to release.

I think your ‘ only 5‘ is about conspicuous , ‘dog and pony show’ introductions; not actual sysytem release tracking . iPhone gets its annual September event and there seems to be looks of over hype trying push other apple systrpems 8th WWDC so there can get some status in the Apple product line up be being at WWDC ( another fixed in stone in the calendar dog and pony show )
 
5 out of 7 announcements for the Mac Pro were at WWDC. So, better than even odds that the next AS Mac Pro will debut at WWDC this year.

The Mac Pro 2012 ‘announcement‘ is a bit of over counting . Apple tried to spin that a “brand new “ big deal when it was mere a sped bump on processors that Intel had been shipping for a while . Meanwhile at same spline Dell / HP / Levovo were introducing next generation Xeon E5 v1 systems . Apple didn’t have anything for that whole generation . That was far closer an exercise is misdirection than it was a announce new system . In fact, backlash ( complaints with FTC , etc ) was so strong Apple took the ‘new’ tag off the system on the website because it really wasn’t new ( technical model number had not changed at all ) .

If start to throw in dates where MP 2019 got GPU updates the x out of y dates for mac Pro are going align even less with WWDC .

And announce is a bit of stretch when these asneak peaks that full configurartian details ( not all options listed ) , technical specs , and full prices for options .
 
Interesting bit of discussion around TSMC, Apple and 3nm at the third bookmark in this Broken Silicon podcast:

(Under "Is TSMC 3nm delaying Nvidia Blackwell")

 
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