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dmccloud

macrumors 68040
Sep 7, 2009
3,138
1,899
Anchorage, AK
Yes it is launch day tomorrow, but usually for Apple product launches, reviewers release reviews (at the same time, under embargo) prior to launch day. Hence the speculation in this thread.

But usually, those product launches are updates to existing hardware (i.e., new iPads, iPhones, spec bumps for the Mac lineup), not a completely new machine. There is also a lot of trepidation regarding these new Macs, with many longtime Mac customers saying they will wait to order a new Mac because of how many unanswered questions there are about the M1 and these new Macs. This is far different from a new iPhone or traditional (Intel) Mac update, because Apple is making a transition akin to the PowerPC - Intel switch, where the underlying code base and OS are separate from the Intel-based machines most of us are currently using (there are some reviewers and Apple Developers using the DTK who are already using Apple Silicon based Macs on a daily basis, but that is by far a small sliver of the userbase).
 

Joseph C

macrumors 65816
Feb 5, 2009
1,452
2,751
But usually, those product launches are updates to existing hardware (i.e., new iPads, iPhones, spec bumps for the Mac lineup), not a completely new machine. There is also a lot of trepidation regarding these new Macs, with many longtime Mac customers saying they will wait to order a new Mac because of how many unanswered questions there are about the M1 and these new Macs. This is far different from a new iPhone or traditional (Intel) Mac update, because Apple is making a transition akin to the PowerPC - Intel switch, where the underlying code base and OS are separate from the Intel-based machines most of us are currently using (there are some reviewers and Apple Developers using the DTK who are already using Apple Silicon based Macs on a daily basis, but that is by far a small sliver of the userbase).
I'm confused by your post because I find myself agreeing with all of it so I don't know what point you're trying to make.

What I would say is I think you're saying Apple don't usually issue review units or lift embargoes ahead of launch for "completely new" products. That's not the case, a good example would be the first Apple Watch where reviews were out before pre-orders even opened. https://www.macrumors.com/2015/04/08/apple-watch-review-roundup/

For the record, I think the reviews should have dropped by now - this morning or even on the weekend. I'm not sure whether you agree or not; as I said, I find it hard to know what point you're trying to make in your post above.

If you're saying that "new machines" don't usually have reviews out prior to launch day, can you give an example of when that's happened for Apple products? Or is that not the point you're trying to make? Sorry if I'm being slow, I'm not trying to be difficult.
 

dmccloud

macrumors 68040
Sep 7, 2009
3,138
1,899
Anchorage, AK
I'm confused by your post because I find myself agreeing with all of it so I don't know what point you're trying to make.

What I would say is I think you're saying Apple don't usually issue review units or lift embargoes ahead of launch for "completely new" products. That's not the case, a good example would be the first Apple Watch where reviews were out before pre-orders even opened. https://www.macrumors.com/2015/04/08/apple-watch-review-roundup/

For the record, I think the reviews should have dropped by now - this morning or even on the weekend. I'm not sure whether you agree or not; as I said, I find it hard to know what point you're trying to make in your post above.

If you're saying that "new machines" don't usually have reviews out prior to launch day, can you give an example of when that's happened for Apple products? Or is that not the point you're trying to make? Sorry if I'm being slow, I'm not trying to be difficult.

The only comparable example to this product launch would be the first Intel-based Macs or the first PowerPC Macs, where the entire underlying hardware is new. The Apple watch launch was different in part because Apple sent first-gen Apple Watches to select reviewers with the understanding they could post reviews on a given date. Back in October 2003, Apple kept an embargo in place on MacOS 10.3 (Panther) and other new products until a formal announcement of on October 3. That month also saw new Power Mac G4s and the launch of iTunes for Windows, both of which were embargoed until the formal announcement.
 

Henk van Ess

macrumors demi-god
Aug 20, 2008
314
241
Amsterdam
1605561698271.jpeg
 

netkas

macrumors 65816
Oct 2, 2007
1,198
394
about 65% faster than DTK so I expect about 1550-1600 for single threaded test
 

Henk van Ess

macrumors demi-god
Aug 20, 2008
314
241
Amsterdam
Okay good lol
Still, these results paired with the inexplicable lack of reviews yet have me second guessing my purchase. It's as if they don't want us to know something, might cancel my order.
huh? Delivery man is not that busy yet, delivery of M1 machines is still rare + professional reviewers have an embargo.
 

imdog

macrumors 6502
Jun 20, 2017
353
793
Disneyland
huh? Delivery man is not that busy yet, delivery of M1 machines is still rare + professional reviewers have an embargo.
I don't recall any device taking this long to have reviews, regular people are already getting them. Why is the embargo not lifted before the general public are receiving them? They don't want people to see how they don't live up to their claims.
 

UltimateSyn

macrumors 601
Mar 3, 2008
4,967
9,205
Massachusetts
I don't recall any decide taking this long to have reviews, regular people are already getting them. Why is the embargo not lifted before the general public are receiving them? They don't want people to see how they don't live up to their claims.
Admittedly very strange that our first real life in-person hands-on looks at these machines are through amateur Twitter users running benchmarks and throwing up haphazardly taken photos. Not a good decision on Apple's part, reviews should have gone up earlier today from the professional journalists and reviewers.
 

januarydrive7

macrumors 6502a
Oct 23, 2020
537
578
Admittedly very strange that our first real life in-person hands-on looks at these machines are through amateur Twitter users running benchmarks and throwing up haphazardly taken photos. Not a good decision on Apple's part, reviews should have gone up earlier today from the professional journalists and reviewers.
Alternatively, this type of grass-roots benchmarking may bolster M1 before any embargo is lifted.
 

Internaut

macrumors 65816
Admittedly very strange that our first real life in-person hands-on looks at these machines are through amateur Twitter users running benchmarks and throwing up haphazardly taken photos. Not a good decision on Apple's part, reviews should have gone up earlier today from the professional journalists
Bingo! Better to trust in reputable reviewers than in the fake news ****terati.
 
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