I won't sit here and preach that one OS is better than another because, as you pointed out, it's largely based on preference. And I personally don't expect Apple to please everybody--has never been there m.o. But I don't think anyone can argue that significantly higher numbers of high end Android devices are being sold every year, with significantly more new Android users vs. iOS. Yes, there are dozens of cheaper Android handsets that go for next to nothing but at the same time, the huge increases in sales of Android flagships is being seen every year. Apple is losing sales opportunities and the message consumers see from the media more and more, is that the iPhone is losing it's luster vs. the competition. And IMO, they aren't doing anything to stem the tide.
Saying innovation has reached a plateau is nonsense and I see it spoken by iPhone users all the time. You personally may find no need for further advances (though I doubt that) but millions of others don't. Look at what's come out just recently--LG's knock on/off feature and the ability to pair your phone to your tablet to manage calls. How about Motorola's latest offerings in their newest devices. I'd argue that Active Notification, always on voice recognition and Moto assist are some of the best innovations we've seen in a while. And now they're also taking a page out of Apple's playbook by focusing on optimization rather than beating an OS into submission with high power specs. That's been Apple's strength until now--what happens when other realize this benefit, and they offer so much beyond it? Where is Apple's advantage then?
There will always be millions of Apple customer who love what they offer and that's great. My concern for Apple is that they seem to just be treading water while their competition is swimming right past them. I was your typical diehard Apple fan for many, many years--all of the tech in our house was from Apple and I wouldn't consider anyone else because Apple could do no wrong. I looked forward to these announcements and product unveilings and couldn't wait to see what they'd offer next. But over the past year, that's changed and it truly makes me a bit sad. I've found better options for my phone and will likely not be getting another iPad this year, after owning all previous versions. If this happened to me, it can certainly happen to other Apple consumers. In fact, I see it happening more and more all the time. My family and friends were predominantly Apple users but now even my tech illiterate mom and sister are considering make a change after seeing what else is out there.
I'm at MacRumors quite a bit but guess which forum I spend most of my time in. I'd like to get excited about Apple products again, just don't see it happening anytime soon.
The mistake is to expect Apple to make changes and innovate at the pace we think they should.
There's a lot that Apple is sitting on that, when it comes to pass, could blow any of their competitors out of the water. The point RealDeal was making is a great one - consumers expect some huge innovation every year and that's simply not realistic.
What's happened is that innovation had become cheapened. So gimmicky features that look really cool in a showroom, but ultimately don't have any effect on the way people use their phones become innovations, but because Apple doesn't play that game they are "behind".
I'm not saying other companies aren't doing a great job. Android has come a long way IMO and is a great option. But if you actually look at handset sales and compared the iPhone line to ANY other smartphone line in the world, no one comes close STILL. And we've been hearing about Apple's demise for the last 2+ years.
Truth is, Android owns the market share because they're willing to go cheap and there are TONS of low-end handset that make up a big bulk or Android activations.
But compare the sales of Samsung's galaxy line to the iPhone line over the same timeframe, and the iPhone is still the king. Heck, the iPhone 5 was still almost outselling the GS4 when it first came out....
Apple is fine and will be fine. I prefer to let them do their thing than whine and complain they aren't "innovating" fast enough for me. The iPhone does everything I need it to do. Would I welcome improvements and features? Absolutely! But I also trust Apple isn't going to release some half-assed feature just to be first. And I commend them for it.
So I know, when I see an iWatch that pairs with your iPhone using biometric sensors and all sorts of other nifty tech or an iPhone made of liquidmetal that's waterproof - I'll know these products have been optimized and are as efficient as they can be.....
And I'm fine waiting the extra year or so it takes Apple to make sure of that. Call me a fanboy if you want.....I'm just content with my devices and understand that for true innovation, you have to WAIT.