Why? You're an Apple fan, like the rest of us, aren't you? That'd be a terrible business decision.
If the EU wanted Apple to do this a certain way, they should just released a document requiring Apple to do it that way. The EU is acting like the "surprised Pikachu" meme over Apple's interpretation of the EU's own rules. The thing about malicious compliance is it is still compliance.
The intent of the legislation is to ensure that the penalties act as a deterrent. That is why the fines are based on global revenue.
I think Apple has seen the writing on the wall and is just employing delaying tactics. It is also looking at this as setting a precedence. Similar laws are coming in the UK, Japan, Brazil, Australia, India, and probably several other countries. It cannot pull out of all those countries. If Apple pulls out of the EU to safeguard its services revenue, it will lose hardware sales, which is the major part of its revenue from the EU.
They don’t need to be in the eu to sell hardware people will gladly buy it from elsewhere in Europe
It's called capitalism and I'll gladly take that over the alternative
If they quit the EU market, then they will be morally bound to quit the UK, Australia, Japan, India, and several other markets as these countries have already brought similar laws or going to bring such laws. Don't forget the US where Apple has been sued by 19 states. Apple will have no markets left.
When they get out of both the EU and the UK (the UK has a similar law tabled), how will they buy? In any case, these sales will be a trickle compared to the current sales. And why would people buy when there is no after sales service in the country? It's bye bye for the hardware sales for Apple in those countries. Difficult to digest, but it is a sad reality.
What about Brazil, India, the UK, Australia, and other countries where similar laws are coming? Do they hate American companies too?
Let us create Hate and dislike. Just what the world needs these days🙁DMA works differently. The company (Apple) has a compliance department that certifies that it is complying with the rules. If the EU does not deem it so, it will open an inquiry. If, during the course of the inquiry it is found to be non-complaint, they will give a notice so that Apple can correct it. If Apple does not take corrective action, then it will be fined. They will keep fining the company until it is compliant. If they litigate, they will keep accruing fines. Repeat offences can result in fines getting doubled. If the company still does not comply, the company can be broken up.
Where did he say that? Or do you make up whole sentences?
Yes & No. The governments have now figured out ways to deplete companies of their earnings.
I say that because quitting EU market will cause huge loss of Apple‘s revenue, and that loss would need to be found somewhere else or Apple would likely raise Product prices across the board to maintain their high profit margin, just like you said below.
The DMA provides for periodic penalty payments.
Not really, no. The legislation had the foresight to anticipate non-compliant behaviour and provides an appropriate investigation mechanism - and if necessary for delegated acts.
Not when „the measures implemented by the gatekeeper to ensure compliance“ are not „effective in achieving the objectives of this Regulation and of the relevant obligation“ but designed to counteract them.
Nonsense. The law is designed to let competition play and have consumers play a fair price.
When you‘re acting illegally or anticompetitively, your earnings will be depleted by fines. Very simple.
The DMA and its objectives are not that hard to understand.
They had offer huge discounts in China to keep up their sales. The same thing will repeat in all countries if Apple tries to raise its HW prices.
In the latest EPIC vs Apple case, Apple argued the same but was not able to substantiate its claims. Judge Yvonne asked Apple to provide "all the documents used to arrive at this calculation." Looks like Apple is heading towards a defeat there. How do you think Apple will justify this all over the world markets?
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