I placed my order for ‘Apple Watch Series 3 GPS + Cellular, 42mm Stainless Steel Case with Soft Sport Band’ within seconds of the Apple Store (iOS App) going live (despite the item having a 2-3 week delivery date, which I assumed was an error); I have confirmed this order time with an Apple Representative (live chat): “... it’s showing as order processed at 2017/09/15 08:02:16 GMT...”
I checked delivery dates for all available configurations of Apple Watch Series 3 immediately after placing my order. The ONLY configuration which was not available for delivery on 22/09 (at that time ~08:03 GMT) was ’Apple Watch Series 3 GPS + Cellular, 42mm Stainless Steel Case with Soft Sport Band’.
I received my confirmation email at 08:02 GMT which confirmed that the ‘Items to be Dispatched’ will be dispatched in ‘2-3 weeks’, with a delivery estimate of ‘9 Oct - 16 Oct by Standard Shipping’.
This Apple Representative also stated that: “... I’ve checked and all versions of Apple Watch were available for pre-order for delivery in the UK on the 22nd...”
I asked her to confirm this, and she responded: “Yes! All configurations were available (as I checked with my colleagues here to be sure).”
As of 22:00 GMT on 20/09/17, my card has not been charged, and my order has not progressed.
The Apple Representative did go on to say that: “...we will be working to prioritise orders in the time that they came in, so if we can get this order out to you faster, we will!”