At one point in the early-mid 2000s my house looked like an apple store.
I had nearly every single product they sold, including a Mac pro, couple laptops, one of every ipod, and was an evangelist for apple.
True believer.
When the iphone came out I was in line day one.
I bought every single iphone from then on, and all the way up to the XS I owned every model (sometimes 2 of each when a special color came out).
I am lucky in life, and have 2 cell services. So naturally I would usually run the last year's iphone on my work line.
However my work is out in the field, and I need to do a ton of reading on my phone. One day on a lark I purchased a note 3 for my work line. Android wasn't polished as iOS, but having the huge screen was a absolute game changer.
Over the years I continued to buy the latest iphones, but as time went by I found that I was spending more time on the Android.
Long story short I bought a iphone 7+ from T-Mobile, and it had the intel modem in it, and got terrible coverage. This was my breaking point, and when the S8 came out for the first time Android got my main sim, and it has been that way ever since.
I still have a XS, and will probably be getting a 12 max, but my heart isn't really in it.
As someone who has been on iphone from day one, and a decade of apple products before that I have accepted that they really aren't for me anymore. As a power user, I bash into the walls of the walked garden every time I try to make a iphone my main squeeze.
Fact is that I just really prefer the hardware on Samsung phones. Even with the new redesign of the 12 (which I really like), it still looks out of date vs the straight from the future Samsung designs.
I also have come to really enjoy Android as a OS. I think that people who have never known anything but iOS would be pretty surprised what modern Android is like to live with, after about 6 months with a flagship android phone, I am genuinely curious how many people would switch back.
However I don't think it is a total lost cause for me, every year apple opens the door just a little more to customization, and more compatibility. IOS 14 walks up to the line for what I am looking for.
I would love to have an apple watch, and a blue bubble again. Time will tell.