This thing looks great for current NetFlix subscribers that watch lots of old movies on old standard-def TVs, but I don't think it even competes in the Apple TV's market. The AppleTV is perfect for people who watch 2-6 movies a month, mostly new titles, and who have HDTVs (and surround sound). I can't believe NetFlix would even launch a streaming device without HD, 5.1 audio, and most importantly, NEW TITLES. What are they thinking? And now we hear that Apple is negotiating with studios to get release-day downloads on the AppleTV? That will be great. Also, if the subscription rental model works well, I'm sure Apple might just decide to offer both pay-per-rental and unlimited-subscription models.