Apple isn't going to shank it's iPad and iPhone sales for a foldable that caters to a market segment the size of the iPhone Mini. And in my opinion, that's the size of the crowd that wants foldables.
Yep, this is the reason.
iPhone mini was a disaster, older iphone models, iPhone SE outsold the mini.
Hey now, disaster seems a bit harsh. *pats pocket to console faithful mini*
In truth, most other phone makers would have loved to have iPhone Mini volumes. For Apple, though, it just wasn't doing anything to grow their appeal or value proposition so it got wacked. Poor thing...
If a foldable doesn't bring in new money, or more money from the same customers, then it's just not worth it. Especially if it's not a product they can be proud of. I'm not sure what the future holds for AVP, but whether it succeeds or fails in the market, it's a remarkable product. Phones coming back with scratched plastic screens and pictures of iPhones with creased screens and broken hinges are just bad for the brand.
Last edited: