Flashing AMD card is no problem.barefeats.com has good benchmarks, for example:
http://barefeats.com/gtx980ti.html
The major difference right now is that all the most recent NVIDIA cards like the 980 Ti or TITAN X pretty much work out-of-the-box (assuming you have the web drivers installed), but the latest AMD ones do not.
One graph about openCL speed doesn't tell much.
What I'm looking for is comparison with creativeSuiteCC2015 with ATI5870 vs. nVidia680. These are in <€300 range.
Or would it be worth to burn €500 for nVidia980, how much faster would it be?