2019 iPhones:
Same prices
18w charger included
128 GB Base Model
Same prices
18w charger included
128 GB Base Model
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Other Future iPhone pricing thoughts
- Thread starter Ralfi
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I don’t think we’ll see further price hikes in 2019. Apple realise they are at the very limit in a saturated market and their mid tier offering is their current best seller for a very good reason. The price of the XR is more appealing to their core consumer and gouging more out of us would see sales decline further. Every manufacturer is feeling the pinch of a shrinking market, not just Apple.
If anything they need to work on getting the price of the XS/XS Max tier devices down in price and Tim Cook hinted earlier in the year that Apple were working on getting costs down etc. I think prices will stay the same with a hope they’ll give us a slight reduction to spike interest again. Paying £1K+ for a smartphone in 2019 is rather absurd.
If anything they need to work on getting the price of the XS/XS Max tier devices down in price and Tim Cook hinted earlier in the year that Apple were working on getting costs down etc. I think prices will stay the same with a hope they’ll give us a slight reduction to spike interest again. Paying £1K+ for a smartphone in 2019 is rather absurd.
I agree. And maybe an adapter included from lightning to USB-C, but I can see Apple not including an adapter either until they completely switch to USB-C. (Like they did with the 3.5 Jack adapter included with the iPhone 7.)
Perhaps, but 850 usd is still a 101 usd more than rrp in the US. Same with the discount China.
What lessons is there for apple to learn?
Taxes imposed in India are too high?
Currency fluctuations in China should be corrected?
Apple will always well fewer than other brands in India.
They just need to sell more than they did every preceding year. That’s possible if they price the mid range phone around the USD 800 mark. Affluent Indians find that acceptable because eCommerce players give further discounts themselves.
Apples rrp for the xr is actually 750 usd.
Thats a problem constrained to the Indian market due to taxes resulting from importing the phone into India
Apple producing iPhones in India should help to mitigate that particular problem, so will opening up apple retail stores in the country once the current government grants apple permission
The premium smartphone market in India is also incredibly small compared to other much smaller markets in more developed countries.
Demand for premium smartphones in India relative to budget smartphones is once again quite minuscule.
Same way we have everyone else’s numbers.
They never released Apple Watch numbers, apple is more than happy with their performance, same with airpods, or HomePods.
If they weren’t happy with “things”, they would do much more than ceasing to disclose shipment numbers.
iPhone revenue points a markedly different picture to what your trying to insinuate.
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In China, the iPhone XR has dropped to $750. Given this price includes 13% of VAT, Apple is effectively selling XR in China for $660.
Also in China, Apple sells to distributors a non-dual SIM version of the XR (basically the US model with eSIM) for $670 inclusive of VAT.
This has been a huge change in pricing to combat the domestic smartphone brands.
Apple dropped the price of the xr in China by $74. The xr now costs $920 in China.
https://www.cnbc.com/2019/04/01/apple-slashes-iphone-prices-in-china-by-as-much-as-5percent.html
The OP was referring to the 6S & 6S+ comparing this to today's XR and XS Max. This is not a valid comparison. The "Plus" versions weren't meant to be premium versions of their standard counterparts but rather larger versions. Just like the XS Max isn't a premium version of the XS.
As to iPhone prices, I think will stay the same as many have said. I don't see Apple lowering its prices. I think they might have limited sales for the XR but not at launch of course. I also agree that they will include an 18w USB-C charger and USB-C to Lightning cable. Maybe this will satisfy some of the more vocal complainers but it's meh to me. Unless you're new to iPhone you probably already have multiple cables and chargers. If I get a new iPhone the 18w charger would just go in my spare cable bin.
As to iPhone prices, I think will stay the same as many have said. I don't see Apple lowering its prices. I think they might have limited sales for the XR but not at launch of course. I also agree that they will include an 18w USB-C charger and USB-C to Lightning cable. Maybe this will satisfy some of the more vocal complainers but it's meh to me. Unless you're new to iPhone you probably already have multiple cables and chargers. If I get a new iPhone the 18w charger would just go in my spare cable bin.
Most Chinese consumers don’t buy through the Apple Store but rather online behemoths like JD.com and Tmall.
Unlike the U.S. or the U.K., Apple relies on distributors in China to sell in order to compete with domestic brands. This is similar to India. As a result, almost nobody pays $920. The price of an XR is $750 or less.
If that were true apple wouldn’t have had to lower the price of the xr to $925.
It’s actually not similar to India, since apple has retail presence in China unlike India.
3rd party retailers purchase their phones directly from apple if they want to take loss on each phone sold, that’s up to them and their marketing budget.
It’s like saying:
Oh look I can get an iPhone XR for £600 in the UK.
That must mean apple Lowered the price of the xr to £600 in the UK.
If that were true apple wouldn’t have had to lower the price of the xr to $925.
It’s actually not similar to India, since apple has retail presence in China unlike India.
3rd party retailers purchase their phones directly from apple if they want to take loss on each phone sold, that’s up to them and their marketing budget.
It’s like saying:
Oh look I can get an iPhone XR for £600 in the UK.
That must mean apple Lowered the price of the xr to £600 in the UK.
In China, the MSRP serves as a price ceiling. No Chinese consumer expects to pay MSRP. As a result, official Apple prices act as a high mark.
As an example, the iPhone XR 128GB is sold for $850 inclusive of VAT in China. This reseller has sold over 1.4 million units. The reseller is obviously not taking a loss.
https://item.m.jd.com/product/100000177760.html
You seem to be just making things up.
Plenty of Chinese consumers shop at the apple retail and online store in China.
A 3rd party retailer can set whatever price they want, they also incur any and all losses.
Do you think Apple sells to 3rd party retailers for the same price as they do to you and me at the Apple store. When you see an iPad at Walmart for the same price as it is in the Apple store they aren't making a profit? I bet Apple gives different volume pricing to retailers than to consumers.You seem to be just making things up.
Plenty of Chinese consumers shop at the apple retail and online store in China.
A 3rd party retailer can set whatever price they want, they also incur any and all losses.
You seem to be just making things up.
Plenty of Chinese consumers shop at the apple retail and online store in China.
A 3rd party retailer can set whatever price they want, they also incur any and all losses.
I’m not making up the fact the reseller has sold over 1 million units.
It was reported in January 2019 that iPhone XR distributor prices in China had dropped to $793. We are in May 2019.
https://finance.yahoo.com/news/excl...xr-price-partner-sellers-china-142051277.html
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This is the correct answer. This is especially true in China where resellers hold significantly more power than in the U.S. due to entrenched and mature e-commerce platforms in the country.
Right now, the price of the XR at the distribution level has dropped to about $700 which allows Chinese resellers to sell at $750.
Don’t know the specifics of the wholesale prices between apple and Chinese online retailers.
But retailers are known to incur a loss, in order to bring in more customers, that then might buy other products as well.
Perhaps the online retailer needed to meet some sort of internal metric, thereby adding new customers by incurring a loss on a specific product, in this case the iPhone XR. They can record the loss under customer acquisition costs or perhaps under related marketing expenses through a promotion on the balance sheet.
Carriers were upset with apple because apple charges then for the iPhone ads and mandatory in store promotional materials.
There are hundreds of resellers selling iPhone XR at about 5100 RMB ($750) in China.
Phones sold in China are unlocked and unbundled. There is no consumer acquisition cost or carrier lock in.
You’re trying to apply your limited knowledge of the UK iPhone market to what’s actually happening on the ground in China.
We were talking about apple set prices between India and China.
You keep being up 3rd party retailers, who can do whatever they want to do.
Cool story 1 million units from 1 online retailer in China since the xr launched.
Apple has sold more than 1 million units of the xr in the last 7 months at its what 40 retail locations in China in addition to their online store.
And you were making things up with some of your claims.
So.....
So many. There are resellers selling cheaper iPhones in almost every country.
Sure limited knowledge, this must not be real, this is, what did you call it, “high mark”, “no one expects to pay msrp in China”. Yup making stuff up. It’s ok. No else noticed.
Sure not making anything up, trying to say Chinese consumers do not shop at the apple store,
Yeah no one in China shops at any of the apple stores or apple online store.
Apple relies on distributors to sell iPhone in China and India. As a result, the price varies greatly. Apple Store pricing is not representative. That’s the whole point.
The fact that Apple only has 40 retail stores in China to serve 1.4 billion people tells you distributors are the key players.
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So many. There are resellers selling cheaper iPhones in almost every country.
Sure limited knowledge, this must not be real, this is, what did you call it, “high mark”, “no one expects to pay msrp in China”. Yup making stuff up. It’s ok. No else noticed.
Sure not making anything up, trying to say Chinese consumers do not shop at the apple store,
Yeah no one in China shops at any of the apple stores or apple online store.
Pretty sad to see your response.
I genuinely thought you wanted to learn more but it’s pretty obvious you’re resistant to any new information.
Resellers in other countries aren’t selling iPhone XR for nearly $200 under MSRP.
MSRP has different implications in China than elsewhere. Just like service expectations, tipping, or bargaining in various countries.
I was just talking about Apple selling to retailers in general. If a major retailer went to Apple and said we want to buy a 100k iPhone XRs I bet they get special pricing. As to if they're going to sell it at a loss that would be possible but speculation
If that were true apple wouldn’t need a retail or online presence in China. They would only sell to distributors.
But that is not happening, is it?
Could be...but apple is a diva when it come to their products...speculation is all we have until someone writes a book or another apple lawsuit.
Even in the UK I think distributors account for the vast majority of iPhone sales in the form of purchasing through a carrier. Why buy through the Apple Store when you can get the same phone slightly cheaper elsewhere lol? I don’t think I’ve bought a single Apple product directly from Apple in all these years?
Apple stores are usually busy with troubleshooting enquiries and kids playing with the devices while they are at the mall lol, not an abundance of people buying things
They are a great place to try before you buy!