http://www.theverge.com/2014/11/24/7273817/samsung-management-shakeup
It seems to me Samsung's biggest problem is they don't really have brand loyalty and nothing sticky, no real ecosystem to keep people coming back. It's easy for someone who owned a Galaxy to switch to LG, Moto, Xiaomi, etc. Samsung spent all this time going after Apple but I don't think Apple is necessarily the one disrupting them now.
A report in The Wall Street Journal claims that Samsung's Galaxy S5 flagship phone has performed below expectations. The S5 is said to have sold 12 million units in its first three months on sale; roughly 4 million fewer than its predecessor and overall around 40 percent fewer than projected. Sales were said to be down over 50 percent in China, with the US the only major market where sales actually increased. The US is, however, Samsung's biggest market.
Samsung reportedly overestimated how much stock would be needed, leading to an increased advertising spend to get rid of units that were "piling up in warehouses." Last month the company promised to "fundamentally reform" its smartphone portfolio after reporting plummeting profits and revenue.
It seems to me Samsung's biggest problem is they don't really have brand loyalty and nothing sticky, no real ecosystem to keep people coming back. It's easy for someone who owned a Galaxy to switch to LG, Moto, Xiaomi, etc. Samsung spent all this time going after Apple but I don't think Apple is necessarily the one disrupting them now.