As long as Samsung dominates the high end market with Note series, Gear S, etc. they have nothing to worry about. Let the Xiaomi, Opo/OnePlus, Apple, etc. fight for the mid to low end. I only buy AMOLED and precision pen and Samsung is the only one who offers that plus they have the best flash memory (unlike the cheap TLC NAND Apple puts in their iPhone 6/6+), DRAM, SoC, fab, etc. Apple is in a worse predicament.