I'm a huge fan of Apple products, but Apple's current strategy reminds me of an Aesop Fable:
The Goose that Laid the Golden Egg
A man and his wife owned a very special goose. Every day the goose would lay a golden egg, which made the couple very rich.
"Just think," said the man's wife, "If we could have all the golden eggs that are inside the goose, we could be richer much faster."
"You're right," said her husband, "We wouldn't have to wait for the goose to lay her egg every day."
So, the couple killed the goose and cut her open, only to find that she was just like every other goose. She had no golden eggs inside of her at all, and they had no more golden eggs.
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Too much greed results in nothing.
In this case Tim Cook is killing the user base and Apples reputation (Apple's Goose), in order to get the golden eggs (more profits). The fact that Apple has exploded profit wise is a dead giveaway of what is going on. The major problem with this approach is that Apple has spent decades building a user base of dedicated fans and a reputation of creating top quality goods and of being a leading innovator. At the moment it is using this reputation and user base in order to keep sales up, while simultaneously reducing the quality of what it is producing. But, Apple fans have a limit on what they are willing to put up with and sooner or later the public is going to catch on to what Apple is doing. Once this reputation is gone and the fan base fades, Apple will be in serious trouble. What will happen if they gain a reputation for building expensive, unrepairable, non-upgradeable, underpowered, unreliable and out of date tech? At that stage Cook will have killed the goose.