Just because Apple has a hardware division does not mean it is not in the ad business.
Explore revenue projections for Apple Search Ads in 2024 and discover the key factors driving its revenue growth in the digital advertising landscape.
618media.com
Add to this the annual fee it picks up from Google for making it the default search engine on iOS, which 36% of the ad revenue.
Apple's search deal with Google is very lucrative to the company, a court witness claims, with the iPhone maker said to receive about 36% of the revenue generated from Safari search result advertising.
finance.yahoo.com
Google's ad revenue from Android is 68 billion. Apple is already earning around 45 billion.