Gurman: No Apple Vision Pro 2 Launch Planned Before End of 2026

[MacRumors]

Apple does not plan to launch a second-generation version of its Vision Pro headset until the end of 2026, Bloomberg's Mark Gurman reports.

Writing in the latest edition of his "Power On" newsletter, Gurman said Apple's latest Vision Pro roadmap "doesn't currently call for a second-generation model until the end of 2026." In February 2024, he said that the device was "at least 18 months away."

According to Gurman's sources, Apple is still trying to figure out a way to bring a cheaper version to market before then, although the company remains "flummoxed" by how exactly to bring down the cost.

Apple analyst Ming-Chi Kuo in February said he believes new Vision Pro models with significant changes to the specification may not enter mass production until 2027.

At the time, Kuo said he did expect a modified Vision Pro to enter mass production in late 2025 to early 2026, with Apple focused on improving costs and production. However, this leads him to believe that the "user experience will not differ from the current model." Indeed, it is even possible that these changes will not be announced to the public, beyond a potential price cut.

Apple is expected to release the Vision Pro in additional countries before WWDC in June, with reports that the device could be coming to China as soon as next month.

Article Link: Gurman: No Apple Vision Pro 2 Launch Planned Before End of 2026

 

[truthsteve]

what they could have done from the beginning:

- drop the front screen
- drop the motors that auto adjusts the pupil distance. include a manual slider like oculus quest
- include only one type of strap
- drop the charger
- smaller box
- reduce magnet use and use a cheaper mechanism to attach bits to the headset

instantly drops $1k from price tag easily.

 

[Torty]

what they could have done from the beginning:
- drop metaverse
- concentrate on AI

 

[skippermonkey]

what they could have done from the beginning:

- drop the front screen
- drop the motors that auto adjusts the pupil distance
- include only one type of strap
- drop the charger
- smaller box

instantly drops $1k from price tag easily.

Beat me to it. Surely that front screen with the spooky eyes is heavy, battery draining and expensive? That alone sounds like an easy win to me.

 

[JustAnExpat]

Unless Apple can communicate to the market what value this headset brings to a user, I think the technology is dead in the water.

 

[Martius]

Not really sure what's the plan with Apple Vision Pro. Having the same $3500 first-gen device until 2026? Sales are aparently going down just after 3 months. Maybe they will add some cool features in the next software updates or lower the price next year, but that's about it. They need more people adopting this tech, so there are more apps available. I think the price was a wrong move, even though I know it was expensive to develop.

 

[JohnRckr]

By 2026 the product will be obsolete lol. And since it is Apple they will be charging 3.5k until the very end

 

[Kylo83]

Just make the first one cheaper or it will fail, quest 3 is better at under 500

 

[Seamaster]

If a second generation of this disaster ever sees the light of day I'll bare my ass in Harrods' window.

 

[JapanApple]

Kuo-ism does not matter much these days.😆

 

[frou]

The advantage of having extremely deep pockets is that Apple don't need to throw in the towel after a slow start.

 

[iZac]

Tim Cook: "it's simply inconceivable how we could make this product any cheaper"

*Bill of materials: $1500*

I'm being facetious, I know there's an enormous amount of R&D, shipping, marketing etc to recoup

 

[DBZmusicboy01]

If it were to cost $999
It would be loved by 99% of the people using it.

 

[JustAnExpat]

The advantage of having extremely deep pockets is that Apple don't need to throw in the towel after a slow start.

They don't need to throw in the towel, but Apple has thrown in the towel for products that aren't successful before.

 

[currentinterest]

I love my AVP. Used it for five hours today. As more Apps are released along with VisionOS 2.0 more and more people will want it. Looking forward to upgrading in 2026.

 

[spaxxedout]

what they could have done from the beginning:

- drop the front screen
- drop the motors that auto adjusts the pupil distance. include a manual slider like oculus quest
- include only one type of strap
- drop the charger
- smaller box
- reduce magnet use and use a cheaper mechanism to attach bits to the headset

instantly drops $1k from price tag easily.

Thank you for saying what needs to be said about the IPD motor. Would make sense if they ever put in multi-user support like they should.

The front panel is about $70. I get it conceptually, but the compromises (i.e. camera placement) are too great.

There’s enough room in the margin to do $2,499. I think the BOM is like $1,500, with $700 for the displays.

The 2026 launch date makes sense. There is so much room to improve this product in software and I’m looking forward to visionOS 2.

 

[luke_s1911]

I figured out a way to bring a cheaper version: Cut the abnormous margin

 

[Bobajobbob]

They can lose the aluminium shell as well. It's too heavy and unnecessary. Replace that with plastic and you've saved on costs and weight.

 

[RichHI]

I think focusing on a lighter model which can be used for long periods is more key to ubiquity to the Vision product rather than a cheaper option. The product has to be established as a aspirational and then you follow through with an Air Variant for students and those on more limited budgets. Currently the vision is very limited in usage with the weight and the issue of eye strain with lengthy use. So I would say go for a Vision Ultra and make that fit almost all occasions and then start playing the price ladders with limited functionality. Maybe a Vision mini might supplant an ultra if it could be worn for hours without issues.

 

[Le0M]

When Gurman says "no new AVP before 2026" does it mean no other versions of it will surface? I mean, a cheaper, lighter version, perhaps called Apple Vision without the Pro?

 

[Jackbequickly]

At this price point it will be discontinued like the Apple Car. They will have to come out with a less sophisticated model around $1k to $1.5k

What it needs is some Fine Woven covers!

 

[tridley68]

No since in introducing a second one when the first flopped so bad.

 

[Mr_Ed]

Unless Apple can communicate to the market what value this headset brings to a user, I think the technology is dead in the water.

This has always been key. I have yet to be shown anything that can be accomplished so much more effectively with this device than with already existing tools/tech that lots of people would be compelled to put it on or pay for it, let alone pay $3500-$4000. Many of us commented as much well before launch and while there was always a chance Apple had something revolutionary up its sleeve for the actual reveal, it is pretty clear now that is not the case.

The personal entertainment use cases are probably where the AVP comes closest to providing some value, but that’s as long as you don’t want a shared experience (like just sitting with family/friends watching something). And it’s still expensive for that.

For getting real work done, it looks like “spatial computing” is an even worse proposition outside of niche (expensive) applications (medical, engineering design/modeling, etc.).

 

[Darren.h]

give it iPhone capabilities with FaceTime. A headset as your iPhone.

 

[timber]

Between iPad 1 and 2 (a far cheaper and better established product at launch) there was one year (more or less)

So either Apple completely lost the plot or this rumour doesn't make any sense. While AVP may iterate a bit slower than iPad (it seems a more complex product) I would go with the latter in this case.