Is the market share of laptops really 80%? I guess I shouldn't be surprised, but actually seeing the number there took me by surprise. I mean, basically everyone I know has a laptop. I'm typing on one now. So, it makes sense. But still.
You know, what I wonder is if the Mac Pro will even be able to compete with performance. That's the real question. You can make an argument for paying all that money for a Mac Pro if the performance can't be matched elsewhere. But you look at what Intel, AMD, and nVidia are putting out right and it starts to make you wonder. These are, when it comes down to it, just scaled up mobile chips. It's rumored that Apple is axing the M2/M3 "Extreme" or whatever they'd call it. So would that mean just an M2 Ultra in the new Mac Pro?
I know this is just a synthetic benchmark and it isn't taking into account hardware acceleration for special tasks, but I saw this video of a
mobile Intel CPU more than DOUBLING the performance of the M2 Max in CineBench and it made me wonder what Apple's response will be, if they have one:
The context of laptops being ~80% is in terms of worldwide annual shipments at all price points from $0 to ~$100,000.
Laptops have become fast enough in the same sense that smartphones have become fast enough that's why a lot more people are smartphone-only rather than a smartphone + laptop or smartphone + laptop + desktop.
In the same sense that most households have a feature phone/smartphone than a refrigerator. This is in the scale of all countries rather than just the cities many of us personally visit.
Not just Macs that are start at $999 to ~$100,000. ~80% of all laptops shipped are priced below $999. Apple only focuses on the top ~20% of any market as the margins are always better. It also increases the brand value.
So say any PC OEM will out ship number of all units of laptops & desktops of all price points. But if you were to only group them to Apple's price points then Apple's market share balloons to a possible near ~80% of the whole PC OEM market.
Same logic is applied for their smartphone business. Apple's current cheapest iPhone sells for $429 and up to $1599. Per numerous reports in the past years Apple has
~80% of smartphone hardware profits. Because of their efficiency in the supply chain and only choosing to cater to the top ~20%.
Doing this also removes any legal hurdles of them being called a monopoly by choosing to limit themselves to only ~20% rather than ~80%.
Apple's smart to choose more margin per units sold rather than more units sold but less of a margin. This is why Android smartphones do not have Security Updates that lengthens to 7+ to 9+ years. IIRC Android commits to 1-3 years? They do not have the budget to fund Security Updates even when Google provides them.
Apple's choice to keep to as little variations on their products as possible and keeping to a single code base helps lower down the cost of Security Updates for all their devices that uses chips based on those used on the iPhone.
In the case of AMD, Intel and possibly NVidia the CPUs and GPUs they make are designed for desktops and laptop power allowance and not the limits of a smartphone battery smartphone cooling solution.
I think a 3nm M3 Extreme is a possibility because of the node used and if there is a large enough market for such a chip.
The question I have for that Intel chip is what is needed to get that raw performance
- power input requirement at the wall
- battery life in terms of hour
- performance per watt
- BTU/hr in terms of waste heat
The
Intel Core i9-13980HX uses a 10nm lithography. Intel is known for
providing bogus TDP. So that 157W max turbo power just for the chip may be even larger.
That 2023 MBP 16" M2 Max 5nm is limited by the 140W USB PD charger that powers the whole laptop.
That
Alienware m16 laptop comes with a 330W charger. So it may throttle when it nears 330W charger output limit.
I was looking at the 2021
Mac Studio power consumption and noticed the M1 Max SKU had a max power input of 115W. That's 25W less than the
140W USB PD charger for a top-end 2021 MBP 16" M1 Max.
The M1 Ultra max power is 100W more at 225W.
It is possible when supply of M2 Ultra chips surpass demand for a 2023 Mac Studio M2 Ultra that Apple may come out with a new 2023 MBP 16" M2 Ultra SKU with a
240W USB PD charger.