This sounds great as a marketing spiel, but in practice, it's not much more than that. Pretentious waffle imo. 'Keep the experience pure'. WTF does that even mean? It's just bullpoo really. Meaningless. Now don't get me wrong; I love Leica's design ethos, and I've always wanted a Leica (film cam, obvs). But the fact is, Leica make lifestyle gadgets rather than serious tools these days; the number of pros (as in those who buy their own kit, not the 'brand ambassadors who get given stuff as part of the marketing machine) who actually use Leica cams is very, very small indeed. Even back in the film days, I rarely saw Leicas being used by any serious pros (photojournalists etc). Most pros I know who've used Leicas, found them to be lacking compared to SLRs, in terms of composing shots, focussing,
flash, film advance etc. That's before you even get to the cost. One of my teachers was a journo who'd been in war zones, and as tough as Leicas were, they weren't as easily replaceable as a Nikon. A battered old F2 orF3 was the mainstay of the front line photographer. Ask Don McCullin.
I still want a Leica. A nice M6.2. With a fast 35 or 50. Mm.
But tell me; how much of this is about actually taking photos, as opposed to having a status symbol?
Leica and rock star Lenny Kravitz have teamed up to unveil a new limited edition Leica M Monochrom. Called the "Drifter" Set, the new Kravitz-designed
petapixel.com
“The striking special edition set celebrates Kravitz’s dedication to visual storytelling and pays homage to his inspired, nomadic lifestyle,” Leica says. “A self-proclaimed drifter himself, the attractive set was designed with Kravitz’s vision of being a free spirit, always on the road and open to adventure – ingredients that ignite visual storytelling.”
I mean, please...
Unfortunately we do. But such people can at least be ignored...
That was my words, not Leica's marketing department so thanks for that slap in the kisser.
This is the evergreen topic of debate. Is a Leica worth it? on paper, nope, in the hand, IMHO from experience yes for sure (standard model not a daft bling statement model).
I agree with the nonsense of these limited editions for hideous amounts of money and liken it to the watch world. A Rolex and a Casio both tell the time. Rolexes used to be used by professionals because they were very good and could be relied upon to perform compared to the alternatives. The alternatives caught up and new ways to do it evolved - the quartz movement, cheaper, easier to replace, more accurate. However it lost the essence of the watchmaker craft. Fountain pens vs ballpoints, ballpoints are much more convenient, cheaper and less maintenance but it is nicer to write with a fountain pen.
Same with the Leicas, Hasselblads, Phase Ones, Alpas, Linhoffs. Yes, for standard use cases they are a bit over the top. No, they dont have the bells and whistles. What they do have is a joy of using them, the minimalism and the purity of the craft, the jewel like mechanical engineering. The camera does what it does and does it well. Now, as they are hand made, not mainstream and dont sell in mass volumes so that makes them cost more compare a Seiko 5 to a Seiko ProSpex and a Grand Seiko for example or a Swatch vs an Omega same company different price points and different target markets.
When you refer to pros, be honest, you are over generalising a bit based on you knowing Sports and wildlife pros - Two areas of Photography that have very high very specific demands of the camera that arguably needed a DSLR never mind a Mirrorless until recently. Prior to the 70s Leica's were the weapon of choice the same as Rolexes were for commercial divers and military. Then the commodity players arrived producing cheaper mass produced alternatives and the market shifted so yes, Canon and Nikon took the market as it reduced the cost of kitting out photographers - especially those in hostile environments. There are a lot of pros that use Leica still for example:
Steve McCurry
Bruce Gilden
Joel Meyerowitz
Lynn Thomson
Ciril Jazbek
Justin Mott
Peter McKinnon (Canon stalwart, went Q2)
Peter Coulson
Henri Cartier-Bresson
Not all of these are old you will notice 😂
Yes, TTL camera designs took over and Autofocus was developed and tech crept in like tech does with everything. Leica kept their mechanical range - the M series going for those who wanted that type of camera. The same as in a world of Quartz watches, Rolex, Omega, Patek etc etc.... continued to make fine timepieces.
As for a status symbol, yes and no. Yes there are celebs who have them as accessories but then the only people who really recognise a Leica for what it is is someone who knows about cameras. I still shoot an M9 amongst other camera systems - it came out in 2009 and it takes beautiful images. The colours are wonderful, it is only 18mp but I enjoy using it. Apart from a few jokes on here, no one mentions it. As people on here who know me can attest, I have owned most of the camera systems out there (I hope to scratch my medium format itch at some point) and the one I keep going back to is Leica because I genuinely love using them - I am not a good photographer by any means but the Leica makes me happy. There isnt a new one out every year, so I am not on the constant refresh cycle anymore like I was with my Sony chapter and I have lenses made in Soviet era Eastern Europe that are beautiful and I have modern optics too. I enjoy using them and yes I like that people who don't know look at it and just think its a crappy old film camera or "it looks like a toy" as said earlier - the less attention it garners, the better IMHO.
Now, yes we see these "special editions" which are hideous in the main but they are the same as special editions for watches and pens and cars. If people will pay more for the same thing with a go faster stripe or a Lalique watch dial or special resin barrel (pen), then OK, if it makes them happy, so be it. It is not for me, I think they are hideously over priced for what they are. Hell, black chrome or black paint for £500 more bewilders me never mind daft leatherette wraps on them. Saying this, Jason Momoa usually has a few M film models with him when he is out and about. They are all bashed, worn, scraped, wonderful properly used.
I know a few pros who use a Canon or Nikon as their workhorse daily beater but choose a Leica for their personal camera - the one they take pictures of that mean something to them. I know of two high end fashion photographers who shoot Hasselblad Medium Format - the proper medium format not the smaller format in the Fuji or Hasselblad X series - and they both use their iphone. So it is an individual decision.
I think that the re-release of the M6 is an interesting one. I have an M4-P which is the poor relation in the Leica fold as it was made in Canada not Germany but it is essentially an M6 without the light meter and this is what I mean about the minimalist purity. It is just a joy to use. You spend your time getting the shot, not fiddling with the dials
but yes, there is a part of the Leica world that is form over function..... no getting away from it. £8K for a 50mm f2? Gold M6 for the Sultan of Brunei? they are having a laugh I agree. Even Canon and Nikon have their comedy expensive side. Look at the Canon 800 f5.6 at £20K! I bet it is amazing but £20K! outside your friends who need that reach and speed, not a lens for the masses.